The View From the Spire: 7 Days in Sport

It’s been a big week or so for sport.

Let’s start at the beginning. One week or so ago, 21 year old Romanian ranked outside luger Nodar Kumaritashvli died making his 26th practice attempt at the incredibly fast track which, I am reliably informed, is technically deficient. Knowledge is apparently power and, by contrast, in an attempt for “Canada to own the podium”, each Maple Leaf’s practice attempts were well into the 300’s on Blackcomb Mountain. Is this what the Canadian Winter Olympics is about – cheating?

Could it really be one week since Scotland’s Rugby Union team out played their Welsh counterparts for all but 14 minutes before a duo of sin bins and sloppy play by the backs caused a monumental collapse that otherwise would have ended the eight year drought against the WRFU as Wales came out on top 31 points to 24? After 7 days the wounds still hurt….

On Thursday American snowboarding sensation Shaun White dominates with a run which includes a tomahawk (double McTwist 1260) to score 48.4 points and win gold, while my fellow Banchory Academy school chum Ben Kilner finished 18th.

If the Canadians can cheat – what are your thoughts on this for your own private practice run….

Manchester United Football Club’s Theatre of Dreams celebrated its centenary last Friday – which launched itself on that very day in 1910 – a 3 – 4 defeat must have taken the shine off a shiny new stadium by local rivals Liverpool.

And let’s not forget Friday afternoon, after three months of silence, and much to the dismay of his fellow golfers including Ernie Els and Sergio Garcia, the amazing vanishing Tiger Woods and his incredible vanishing sponsors made the mother of all announcements in front of 40 friends and his mother. We fully expected a public apology for his infidelity, forgiveness from wife Elin, God (not Buddha!) and as one of the most widely anticipated topics in sport, confirm his return to the game.

See his full press conference here…

Outcomes: Apology yes. Return to the game – no. Er…not yet…

Then having played golf at Craigielaw for what seems like all weekend myself (I am getting better honest!), Ian Poulter must have had his lucky pink breeks on yesterday beating Paul Casey 4&2 in the Accenture World Golf Matchplay Championship at Dove Mountain Arizona. Just shy of £1M prize money and a rise to 5th in the world – one ahead of Paul Casey in 6th. Echoing Ryder Cup Captain Montgomeries sentiments – it’s a rally cry for the European Team ahead of the Celtic Manor match in September.

And the 2010 Winter Olympics that just keeps on giving….following the latest adrenaline fuelled white knuckle ride called Ski Cross where Switzerland’s Michael Schmid took gold at the inaugural event in Vancouver. Full details of the self penned Big Final are here.

To football and the top four (did I say bore?) fight between Man City and Liverpool which failed to set any heather alight yesterday. There were though some cracking goals from Zamora and Duff for Fulham against Alex McLeish’s Birmingham in the battle of the overachievers, a 7 goal thriller in the Aston Villa versus Burnley nothing match and 3 goals for Big Sam in the North West’s 3rd biggest local derby which got Adrian Chiles, Alan Hanson and Slavan Bilic all waxing lyrical about the Croat’s star players – all of whom seemed to play well knowing his presence in the UK! All this week’s moving and shaking now leaves Bolton, Burnley and Pompey languishing in the bottom three.

Which topically allows us to end on Pompey and the biggest question facing British football – how would you save Portsmouth FC? If you indeed would you…for what its worth, I think the footballing world needs a kick up the backside with a major team ending its fight, overseas owners perhaps finally having the dream of playing Premier League Chairmen shattered and a harsh lesson learned for the upper echelons of the big leagues.

Perhaps being wound up would lead to it being reformed again…..with which I await the formation of AFC Portsmouth with baited breath.

Enjoy this piece? Send your thoughts direct to me at and look out for more 7 days of Sport next week.


David Jenkins is an experienced senior executive with significant experience of commercial sales and marketing projects in sport, charity, ecommerce/retail and technology.

Visit for more information.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

Comments are closed.