Optimal’s Dartfish ensures Leeds Carnegie win ‘One Million Pound Match’

Optimal recently travelled to Headingly, the home of Leeds Rugby, to see exactly how Dartfish Team Pro was giving the Leeds players a competitive edge over their opponents.

Dubbed “The One Million” pound match, the recent encounter with Worcester Warriors was a vital match for Leeds as they looked to secure premiership status after promotion last year. In a nervy, often fraught encounter Leeds came out on top 12-10, ensuring their seat at the top table of English rugby for another season.

Optimal were able to witness first hand the implementation of Dartfish during the match and afterwards we asked Giles Lindsay, Head of Performance Analysis, exactly what impact Dartfish had made on his work:

“Dartfish is a fantastic asset to our coaching set-up. It is a definitive package, with so many unique and varying features, that allows us to efficiently provide our players and coaching staff with the visual information they require.”

Leeds find two specific features of Dartfish particularly useful; In-Game Tagging and dartfish.tv

The In-Game Tagging function allows Giles and his team to easily and efficiently categorise events, such as turnovers or scrums, which occur during a match. These events are then recorded from the live stream and stored within Dartfish. After each game these clips are then easily available, subdivided by each tagging categories, for individuals and groups to observe, saving the analysis team having to re-watch the match several times. These highlight clips can also be manipulated, i.e. shown in slow-motion, zoomed in or annotated, making Dartfish ideally suited for training and tactical presentations.

“The Tagging function allows us to quickly and easily form an index of in-game events, which the relevant coaches can subsequently analyse. We can also easily catalogue individual, or positional, specific clips and this has proved a valuable tool for advancing our player’s tactical and skill development.”

Leeds also utilise their own personal dartfish.tv channel, allowing Giles and his assistants to publish their generated content directly from Dartfish to a web based platform. This provides the analysis team an effective mean to store and categorise detailed analysis presentations, as well as enabling the Leeds players remote access to their video analysis.

“With dartfish.tv we can increase the contact time between the coaches and all our players, from the 1st XV right through to the academy sides. Playing staff can log on from any location and view a coach’s generated video content, supplemented by audio commentary, without having to physically come to the training ground.”

Optimal look forward to working closely with Leeds Rugby over the coming years and wish them the best of luck for next season. If you require any more information, or would be interested in purchasing, Dartfish Software please email info@optimalanalysis.co.uk or visit our website www.optimalanalysis.co.uk.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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