View From the Spire: Blatter the devil you know

Sepp Blatter’s abstinence, and the involvement of other Fifa bureaucrats, today has caused conflict, disrespected the World Cup competition and has brought about embarrassment to what is normally a brilliant game.

The culprit: a high profile strike by England’s Frank Lampard that to everyone but the referee, clearly bounced two feet on the net side of the goal line before bouncing back into the field of play.

Interestingly, in December, Blatter and his committee of cronies advised: “Referees shall remain human, and we will not have monitors to stop the game to see if we are right or wrong. There will be no more discussion [between fans] and then no more hope and then no more life.”

In this simple statement, and with the turn of events this fine afternoon, Blatter has vowed not to step far from tradition and singlehandedly altered the beautiful game and the competition that he is enormously overpaid to run.

However, this is merely the tip of the iceberg. Should the finger of blame lie directly pointed at the Football Association and the Premier League? Two organisations who have played a part in the current situation (and honest truth) that the England National team are not as good as they, their governing organisations and the British media believe them to be. The Football Association who employ foreign team coaches who do not appear to speak the language, actually manage any of the team or are too stuborn to see the sizeable error of their ways – or the Premier League, owners of the greatest league in the world, that in some cases is bringing the beautiful game in England to its knees by the significant involvement of foreign talent to the detriment of home grown players who have to look overseas or lower down the pecking order to secure a career and a chance of some exposure?

Whatever the reasoning, and with the furore surrounding the media hype in the England National squad, the English will no doubt dispute the possible outcome of the game due to lack of goalline technology until the end of time.

The fact still remains though, despite an unfortunate disallowed goal, and barring an eight minute period before half time, England and the overpaid players were played off the pitch, brushed aside and firmly delt with yesterday by a German side who are still gathering pace in what will now (without England) finally be an interesting and unbiased World Cup.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

One Response to View From the Spire: Blatter the devil you know

  1. In an pre-historic (much like the organisation themselves), landmark decision, Blatter apologises for the disallowed goal and confirms goalline technology is once again back on the agenda.

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