Seve Inspires a New Generation!

Golfing legend and Optimal partner, Seve Ballesteros, yesterday delivered an inspirational speech to this year’s European Ryder Cup Team.

Despite being unable to accept captain Colin Montgomerie’s invitation to speak to the team in person, Seve addressed the team as a whole and spoke at length about his many Ryder Cup experiences over the years.

Skipper Montgomerie said “The whole team spoke to Seve for about 10 minutes and that was very motivational, very passionate and also very sad to hear him, to hear the way he is… but it was a real inspiration, especially for the rookies in the team, to speak to Seve and have Seve speak to them.”

 Seve Inspires a New Generation

He went on to say: “We were just honoured to have him, have his presence in the room. It’s always nice to not ever feel that Seve is forgotten by us or by European golf in any way, shape or form.”

“It definitely bonds a team, if it needed bonding, together, very close, when Seve, our legend, speaks to us.”

Seve Ballesteros has become entwined with the magic of the Ryder Cup. As a mainstay in the European side throughout the 80’s and 90’s, he scored 20 points out of 37 matches against the United States; his partnership with fellow Spaniard José María Olazábal being the most successful in the history of the competition.

While Seve was a member of European sides that won the Ryder Cup in 1985,1987, 1989 and 1995, the pinnacle of his career in the competition came in 1997, when he captained the winning European side at Valderrama Golf Club in Sotogrande, Spain.

Seve recently launched the Seve Ballesteros Golf Academy. The Academy is a unique golf coaching platform, developed by Edinburgh-based Optimal Analysis Solutions, allowing users to interactively learn the characteristic, instinctive “Natural” play, made famous by the five-time major winner.

The Academy will provide a unique online and mobile phone offering and become a key part of a golfer’s personal tuition. Through the academy, Seve hopes to raise significant funds for his foundation, which aims to progress the battle against brain cancer and help golfers from under-privileged backgrounds.

So, join Seve now! – Learn, improve, share and enjoy – and all for a great cause

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I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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