Hugh Grants advice to Seve…

Celebrities and pros alike, pay homage to golfing legend Seve Ballesteros on a blustery day at St. Andrews, the scene of his famous 1984 British Open victory – you know the one, that magical celebration on the 18th green!

Decked out in Seve Ballesteros Glenbrae golf shirts and tops, the Optimal team embarked on to the Dunhill practice range to film the swings of some well-known faces of sport, entertainment and even victorious Ryder Cup stars. The purpose of our mission was simple; capture swings in order for users of the Seve Ballesteros Golf Academy to compare their swing with those of superior quality such as Lee Westwood, Martin Kaymer, Francesco Molinari (make sure you don’t get the brothers mixed up), Ruud Gullit, Jamie Redknapp, Sir Bobby Charlton or Hugh Grant! This was, however, only objective #1.

In order to raise awareness for the Seve Ballesteros Academy and thus the Seve Ballesteros Foundation, we also asked those who were willing to send out a message of goodwill and/or a memory to the legend himself. A particular highlight and favourite of mine was the hugely amusing Hugh Grant, adorned in Sunningdale Golf Club clothing, showing Seve how to hit a lovely little fade with an 8-iron:

“I wish you the very best… you are a great hero, and that is how you hit a soft fade with an 8-iron…”

Sky Sports golf presenter Di Stewart and Number-One-spot-chasing pair, Lee Westwood and Billy Foster, who delivered a very personal and quite hilarious joint message, direct to the golfing legend. Billy only associates himself with the best golfers; as those in the know will remember that it was Billy who carried Seve’s bag for many successful years.

Confident and fresh off the back of two Tour victories AND the Ryder Cup, we also captured the swing of the eventual Dunhill Links Championship winner, superstar Martin Kaymer, who blew away the field with a flawless display over 4 rounds. Not only does this victory cement his place at the top of the Race to Dubai rankings, but brings in a new element to the world number 1 mixing pot.

Unbeknownst to many, if Kaymer is successful at the Andalucía Masters on Halloween, he could possibly leapfrog Tiger Woods and Lee Westwood into the number 1 spot! Regardless of who wins that, Kaymers’ swing will be available for comparison alongside Seve’s to members of theSeve Academy

The amount of support shown to Seve’s cause, was quite breathtaking and when golfers (of all abilities) realise what the Seve Ballesteros Academy is and what it achieves through the Foundation, they are only too willing to lend their support to the cause.

Lee Westwood 225x300 Hugh Grant advises Seve to watch and learn as he tees it up at the Dunhill!Lee Westwood

The Seve Ballesteros Golf Academy harnesses the spirit of natural golf to deliver the most advanced online golf instructional and golfing entertainment platform on the web.

The combination of exclusive Seve and Ballesteros Family instruction videos, rare and insightful footage from throughout Seve’s career, active one on one involvement from PGA professionals and an integrated creation of world-leading technologies including the iPhone, deliver a unique, meaningful, engaging and fully interactive golf improvement platform for players of all abilities.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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