Hit, Miss or Maybe: The Good Gym



The Good Gym arose out of a frustration with normal gyms being a waste of energy and human potential. After a year or so of thinking, testing and developing ideas the project was submitted to Social Innovation Camp in December 2008. The project was rapidly developed by a wonderful team of people and won first prize. Since then The Good Gym has grown an advisory board and put together the basis of a pilot project to prove the concept and its potential impact.

The Good Gym aims to develop a new model of voluntary action by focusing on the positive experience of the volunteer. It is hoped that this approach will result in a higher number and quality of volunteers. The model aims to make it as easy as possible for people to integrate voluntary participation into their lives.

The service that is provided per episode may only have a small impact on the user but the ability to mobilise more volunteers should give the project a large impact overall.

In gyms all over the country people all over Britain work away furiously; peddling, pushing, lifting, running and achieving no external benefits. The Good Gym aims to harness this energy by making it easier for people to channel this energy towards social good.

Additional information:

BBC News report video

My comments:

Great cause. Tackling isolation and loneliness by the simple act of visiting and helping. Made even better by ensuring participants benefit too by keeping fit.

Having said that, not sure this would work across the UK – especially in rural areas and I also think it sounds very “London”. As a runner however – I cannot help but think that the novelty would wear off after a short while and actually it may interfere and be a burden with lives that are already fit to burst with activities.


Maybe a hit in London otherwise for me its a MISS.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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