Hit, Miss or Maybe: RawFresh



RawFresh was born out of sheer frustration at how difficult it is to get healthy food to take away in Aberdeen, so we have developed a company that delivers amazingly tasty salads and nutritional juices and smoothies, available to order online through our website, although orders can also be phoned in.

It’s already proving to be a big hit with office workers that really want to watch what they eat during the week, particularly in the industrial estates, where they are telling us they are completely fed up with the sandwich sellers and burger vans!

We also own Heavenly Pizzas, so we have a real understanding of the delivery logistics of getting food on time to hungry workers, and we are already catering for workplace lunch meetings, many businesses are starting to introduce Healthy Eating Plans for employees, so we are well placed to help with this.

It’s an online Healthy Food delivery business, we deliver throughout the Aberdeen area, with a collection service in the Kintore area (only available by calling 01224 200 011). We have created a really tasty menu, with salads that couldn’t be further away from the old notion of boring lettuce leaves if they tried!

We also have an amazing range of fresh juices and smoothies.

You can order for one day or an entire week, now that will keep you on track with looking gorgeous! Ordering is so easy, pick your day or days, order your grub, pick morning or afternoon delivery, and we zoom over to your home or work the next day!

Additional Information:

RawFresh is the concept of James Cummings, who owns Aberdeen’s very successful Heavenly Pizzas. The site was designed and managed by Imajica – one of Aberdeens leading edge web site creatives.

Twitter: www.twitter.com/rawfreshuk

Facebook: www.facebook.com/rawfresh

My comments:

Lovely site. Clean – easy to navigate and really incredibly really easy to get what you need, stick it in your cart, pay and get on with your hectic life. The choices for healthy options are there too so theres something for every hungry tummy. With prices that might be able to tempt even the tightest Aberdonian pursestring – its surely got every chance to be a success. It seems to be the perfect opportunity for those many office workers in the Aberdeen area – I just wish it would spread to the Central Belt so that I could benefit.

Having said that, I also think that this would work across the UK – especially in towns – but as they seem to know their delivery “onions” due to their pizza delivery business – Im sure this is the longer term goal!


Good luck to them in Aberdeen – get yourselves down to Edinburgh and Glasgow soonest! HIT.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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