Hit, Miss or Maybe: INAA.com

About:

At I need an appointment the passion for excellence in digital marketing, complements their passion for all elements of the beauty sector. Born out of a desire to make the complicated easy, INAA has a single ambition — to bring the beauty of selecting services online to its customers.

Customers visiting the site are inside the UK’s first booking portal dedicated to the hair, beauty and spa sector. For salons they give the opportunity to fill appointment diaries, and for customers, provides the facility to book all their treatments online.

30 million people now shop online in the UK.

It is simple to use and intuitive. And to ensure its meet customers continuing needs and expectations, INAA.com have our own technical support, customer services hub and software development teams in the UK.

INAA.com opens up a new experience for customers — who can check out timings, pricing, services and products in their local area and receive confirmation of what interests its customers via SMS text and email.

Additional information:

3 clicks and you are booked! They could not make it easier!

Blog pages detail really good articles of relevance to the audience but it seems largely directed at a female audience.

My comments:

INAA.com is a really good looking site. It is simple to use and it is very in keeping with its largely female audience. The blogs are relevent and the process to secure an appointment probably could not be simpler – and unlike Groupon (which seems like a desperate act for its users) this appears a high class way of working on behalf of salons, spas and beauticians as a new sales platform but critically driven for the benefit of the customers who use the site.

Good social networking links as well to ensure that you never forget INAA.com and will always be kept up to date with their offers.

This is another fine example of an SME enterprise truly considering the opportunity that it has created and delivering it to the best of its abaility. I would probably like to also see a “blue” version of men – as I also think that this would be a goer….

Verdict:

The site is brilliant. Its easy to use, its classy and its funky and its fun – exactly as it should be. As above – I would like to see a male slanted version but ultimately this is a cracking offering for the large female audience that it has been built for.

I also think that there would be scope for mobile/iPhone versions of this – with vouchers and bookings confirmed in this way via an application.

A big big HIT!

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

3 Responses to Hit, Miss or Maybe: INAA.com

  1. Julie Kelly says:

    I use INAA.com all the time now for booking my beauty appointments.

  2. Cheryl Mackenzie says:

    I work in a call centre and our calls are monitored. INAA.com is great for privacy.

  3. Love it use it all the time!

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