View From the Spire: Seve Ballesteros 1957 – 2011

It was a sad day for sport yesterday as the Ballesteros family announced the passing of five time major winner, and golfs most charismatic legend, Severiano Ballesteros.

The Spaniard, who was 54, passed away in the early hours of Saturday morning after a protracted battle with cancer. The battle prevented  Seve from attending the 125th Celebrations of the Open Championship at St Andrews which also included the launch of the Seve Academy – the worlds leading golf improvement platform.

His health also prevented him from physically attending the Ryder Cup at Celtic Manor late in 2010 but Seve was still involved and was instrumental in inspiring the team to victory by video phone and was a key crucial member of the back room staff that brought the Samual Ryder trophy back to the Europeans.

Ballesteros, who claimed 87 titles over his career, won the Open in 1979, 1984 and 1988 and became the first European to win the Augusta Masters in 1980, repeating the feat in 1983.

He also enjoyed a successful Ryder Cup career as both player and captain – playing in eight Ryder Cups and winning 20 points from 37 matches before guiding Europe to victory over the United States at Valderrama in 1997.

But it was his daring and flamboyant style that made Ballesteros special, transforming the image of golf and bringing a whole new audience to the sport. BBC golf correspondent Iain Carter said: “No golfer did more to popularise the game in Europe than Seve Ballesteros.

“He was a fighter – feisty, skilful, cheeky and loveable. When Seve was in a good mood the world was happy. He played a fearless, exciting and charismatic brand of the game. It thrilled sport fans all over the world.” Peter Alliss BBC golf commentator

“It’s a sad day,” world number one Lee Westwood said on Twitter. “Lost an inspiration, genius, role-model, hero and friend. Seve made European golf what it is today. RIP Seve.”

Seve Ballesteros 1957 - 2011, RIPImages courtesy of Action Images

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

One Response to View From the Spire: Seve Ballesteros 1957 – 2011

  1. A sad day – Seve you were a true legend. Your golf inspired a generation. You will be missed. RIP. David

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