Hit, Miss or Maybe: ShiteShirts.com


ShiteShirts are born for the lottery-loving idiot. The wonder of Anti-Fashion, the marvel of Anti-Bespoke, a shiteshirt in your wadrobe will be completely random.

There is no way to control the make-up, design, or fabric of your shirt. It might be slightly crazy. It may be disgusting. It will be Shite!

There is only one way to achieve this individuality.

Frat Parties, stag nights, random parties, festivals, or holidays, for any use really. ShiteShirts add spice, and spice is nice. How about giving one to your dad?

Play the ShiteShirt Lottery now and show them your look.

Additional information:

This is no joke and it really is simple.  A ShiteShirt is a collared shirt like other shirts, it has some buttons and even a pocket.

The cut is the standard cut of a casual dress shirt, buttoning up on the front and at the cuffs.  Like other shirts, ours are beautifully made… However, a ShiteShirt is different from your average piece of attire.

It is made up of 10 ShitePanels (that’s what we call the different parts of the shirt):

(1)    Right Cuff
(2)    Right Arm
(3)    Right Front
(4)    Left Front
(5)    Left Arm
(6)    Left Cuff
(7)    Collar
(8)    Breast Pocket
(9)    Shoulders
(10)  Back

A ShiteShirt can be made out of up to Eleven different fabrics and there is no control as to what fabric goes where on the shirt.  You may have a shirt made out of one ludicrous piece of cloth, or you may have anywhere between One and Eleven separate materials with different mad designs and colours, You will only know once you open your ShitePackage.

On buying a ShiteShirt you are entering into the ShiteShirt Lottery.  It is complete chance what combinations, colours, patterns and madness you will receive.  Good luck: Go forth and be Shite.


After a woeful weekend for sport including United on the cusp of overhauling Liverpool FCs 18 Premier League Titles, the tragic death of cyclist Wouter Weylandt and the inevitable passing of Seve Ballesteros – Ill take a short break from all things too serious (Carpe Diem and all that!) to introduce this to you. I hope that, as it did to me; it brightens up your day – and likely quite literally at that!

I have to say, regardless of how succesfull and what people actually think of the name (which will put some people off), I think the idea for creating truly unique (novel/one off) shirts at a ridiculously affordable price is a great idea – they are only £30! They have their target market licked – stags and novelty parties, they have appropriate images in the picture section and they have a catchy relevant name and logo for much of their market. So far so good.

Im sure they probably need some extra promotion (and Im happy to oblige if I can) and I cant wait for my Shiteshirt to drop through my letterbox (I do have some stag parties to attend in the coming months so it wont go to waste!).

And whatever the content of the package that drops through my door – I know Im a ShiteShirt lottery winner! (They have even made the process of buying it sound like fun!)

It may not be entirely professional or sophisticated, perhaps not relevant to Fettes Management Limited, but its fun, its unique, its a someones entrepreneurial idea and whoever is behind it, we should applaud them for taking the time, for making the effort and taking their crazy idea to the market!

As such, this little business venture, for me, is a big big big HIT! Its certainly a big, big, big laugh! Well done to the team behind it. Go and add some colour to your life – have a giggle – and do it in a ShiteShirt.

What do you think?


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

One Response to Hit, Miss or Maybe: ShiteShirts.com

  1. Pingback: Hit, Miss or Maybe: ShiteShorts.com « Fettes Management

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