Selectabet: Volvo World Match-play Championship

Dates:                   19th – 22nd May 2011

Competition:     Volvo World Match Play Championship

In this revised, but more complex format, a field of 24 will contest 18 holes of traditional match play drawn into eight groups of three with the group matches being played on Thursday and Friday. The top two players in each group will progress to the knock-out stages for the last 16 and quarter-finals, played on the Saturday and semi-finals and final, played on Sunday. All matches will be contested over 18 holes of traditional match play.

Venue:                 Finca Cortesín Golf Club

Yards:                   7,380

Par:                        72

Field:                    24

The final field boasts all four current Major Champions, six of the leading seven players in the world and it will be the first time all three of the World’s top ranked players have competed in Spain. There are 14 nationalities represented and likely 50 OWGR points on offer to the winner in what is the strongest World Match Play Championship field to date.


The match play format is great for this course as many holes able to deliver exciting risk -reward options that should test the most confident and able of golfers. There are a few holes of special mention however – the par five third with an approach over water, the reachable par four fourth, the blind tee shot double dog leg par five 11th and the undulating uphill par four 15th to a small green. All will play their part from early in the round providing exciting attacking golf but who will conquer…

Ones to Watch:

Irelands Graeme McDowell at 16/1 (William Hill) has struggled over the full distance in recent weeks but shows brighter promise after leading at the TPC at Sawgrass and will want to make amends for a largely wet last round. The match play format also suits his game – as his unforgettable singles performance at last year’s Ryder Cup testified. And can you also ever really ignore Ian Poulter at 16/1 (Bet365, William Hill and Bet Fred) in match play?

One to Win:

Masters winner and leader of 2011 Race to Dubai, Charl Schwartzel at 16/1 (William Hill) will be a force to be reckoned with reasonable length off the tee and putting being the two key factors to success over this new course.

One Each Way:

Luke Donald at 7/1 (Boylesports, Betfred, Betfair & William Hill) is a consistent performer on both sides of the Atlantic and already holds a match play trophy from the WGC Accenture World Match play grinding a victory over Martin Kaymer. A top two spot could take him top of the Official World Golf Rankings…


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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