Where the money went… Premier League Prize and TV payments 2010/2011

Author: Nick Harris – SJA Internet Sports Writer of the Year

The massive financial rewards simply for being a member of the Premier League are highlighted again today with the release of official figures detailing PL earnings by club for the 2010-11 season.

The lowest-earning team, Blackpool, picked up £39,080,036 from the League in TV cash and prize money while the best-paid team, Manchester United, earned £60,429,052. This is the first time the £60m barrier has been broken for the top-earning team.

What isn’t in doubt are the huge sums on offer for being part of the world’s most popular football league.

The figures for all clubs are carried in the table below. Every club got £13.82m as an equal share of domestic TV income, plus £17.93m as an equal share of foreign TV income.

Facility fees (£485,000 per live TV match in the UK plus bits and pieces for net, phone and delayed rights) varied depending how many times each club featured in live matches, between a minimum of 10 times and a maximum of 26. Each place in the table was worth £756,756 in prize money, with that amount going to the bottom club (West Ham) and 20 times that amount (£15,135,120) going to Manchester United.

From this season, the increased income streams from the improved 2010-13 overseas TV deals kick in. As we reported in March last year, the overseas rights alone will earn the League £1.437bn for 2010-13 inclusive.

The ratio in earnings from central funds between United at the top and Blackpool at the bottom is 1.55 to 1.

The Premier League’s chief executive, Richard Scudamore, says: ‘We believe that our income distribution mechanism, the most equitable of Europe’s major football leagues, rewards sporting success while also guaranteeing a significant amount of broadcast revenue to each club in order that they plan from one season to the next.

‘Many have commented on the competitive nature of this season’s Barclays Premier League. The clubs deserve huge credit for putting on a fantastic competition. We believe the way we distribute broadcast income plays a part in allowing each club to compete at the highest level.’

Elsewhere (on Sporting Intelligence), a feature highlighting the flip side to this story: Mind the gap! Leaving the Premier League can seriously damage your wealth.

If you would like to compare these totals to the 2011/2012 figures, please click here.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

2 Responses to Where the money went… Premier League Prize and TV payments 2010/2011

  1. Ross C says:

    Brilliant, a real gem of information above! Thank you very much

  2. Pingback: Where the Money Went…Premier League Prize and TV payments 2011/2012 « Fettes Management

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