Hit, Miss or Maybe: MadBid.com

About:

MadBid.com launched in August 2008 in London and are now the UK’s leading pay-to-bid auction site. Described by many as the future of online shopping, its aim is to offer our customers a unique, fun and secure way to shop online. All whilst offering huge savings (on average 80%).

Well, as you’ve probably seen already, they have a great range of products available and they are selling for an average of 80% off RRP. You probably thought to yourself like many others…how is this possible?

So basically everyone who is bidding has purchased their credits and for every bid you place, between one and three bid credits be deducted from your account and the price of the auction will increase by just 1p. So there you have it…One Great Product, One Great Price!!

At MadBid.com they have over 1,600 products available for auction from top brands at up to 80% off the RRP. They also offer our ‘But it Now’ option on 25% of our product range at the moment.

What makes MadBid.com so great?

  • Average saving of 80% on RRP
  • 100,000+ closed auctions to date
  • Over 1,500 different products available
  • 100+ auctions a day
  • Fast Delivery
  • Widest range of secure payment methods
  • Risk free bidding with our ‘Buy it Now’ option
  • UK based customer service with assistance by e-mail, phone and live support
  • The UK’s most popular pay-to-bid auction site

At MadBid.com they believe in helping others which is why we are proud to support The Children’s Trust, our 2011 official charity partner. To date they have raised over £5,000 for charitable causes and hope to push on and raise another £20,000 for The Children’s Trust in 2011.

Additional information:

My comments:

I have to say it seemed like a good idea as I hastily headed online to see if I could grab myself a bargain and having run an auction style website (www.FootballAid.com) previously, I know the significant benefits in creating interesting and engaging means to interact with customers and through auctions, remove much of the administration in haggling, bargaining and generally selling and taking payment. Plus, depending upon what is being auctioned, its often creating a great PR story too.

However, I cant help think that this is like the good old American radio competitions of the 80’s – where the last person left standing after days of clutching on to a brand new car on a garage forecourt gets to drive it home! I felt a little like that while I was constantly believing I was close to winning when in the end someone else, somewhere in the world put a bid on that out bid my bid and keeps the auction going for 30 seconds longer.

In some ways, it smacks of teenage wanton desperation and in reality I think its probably a truck load of slightly outdated excess stock from Argos or another high street retailer thats been piled high in a warehouse and this online mechanic is a means of getting shot of the stuff. Although I could be wrong – I know others who have created apparently succesfull busines ventures from that very premiss – but its a bit Del Boy and Rodney for me.

Verdict:

The genesis of the idea is incredibly simple and it clearly is easy to bag yourself quite a bargain – if you like pink laptops cheap or have more time than you know what to do with to sit up half the night and make some bids for stuff that, essentially, you dont need! The site itself is fairly easy to use – helped by video tutorials. It is engaging – but only for a short time – and I cant see some of my vintage playing for too long on this before heading along to Currys or Argos and buying the thing for real.

This is a MISS for me but I know that others out there will swear by it and have the pink laptops and 60 inch plasma TVs to prove it!

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

One Response to Hit, Miss or Maybe: MadBid.com

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