Hit, Miss or Maybe: 2012 Olympics website
June 27, 2011 Leave a comment
The London 2012 site is being prepped for launch sometime for the middle of next year and will be the online focus for every last scrap of information that a customer would require about every event and all athletes linked to the London Olympic Games.
It will replace/sit alongside the ticket and general information focussed current London2012.com site.
I have been fortunate enough to see, sample and take part in a user testing survey of the alpha version of this new London 2012 site.
I also understand the difficulty in displaying such a lot of information in a single place and with the added complexity of making it quickly accessible via PC, tablet and mobile. What the designers have done however is to make what should be very simple, very complex in look and feel and not in the slightest bit intuitive for the user. That is however, only my opinion.
While we all know what the Olympic Games are about, and will know doubt in some way be party to some of the events taking place in and around London next Summer, I wont waste any space in providing any more information than that at this time – as this is only about the design, layout and functionality of the website. In order to understand what I mean, I suggest that you utilise the opportunity to explore the suggested Alpha site that I tested – if nothing else for your interest, and ideally for your comment.
The URL for the alpha site is here. (Please bare in mind this is a basic level mock-up to test usability for the site).
I repeat what I said in the survey and had repeated above.
The site, as is, is confusing, hard to navigate, not intuitive and very very busy. I appreciate the complexity of delivering the information but I always say that the BBC Sport site does this every day of every year managing many differing sports and delivering information in a clear, concise way.
The BBC will manage to continue this daily service AND still deliver the highly complex additional requirement to report on the Olympic Games on top of this.
If the BBC can do it – surely the management at the London Olympic Games can work a way to do likewise next Summer, but lets see.
For me, in this guise, its a MISS and (like the fiasco with the awful 2012 logo) will be a huge mistake that could provide yet another means for the media to belittle what is an exceptional opportunity for sport in the UK . But, what do I know, please let me know your thoughts…