View From the Spire: Alex Hay 1933 – 2011

Alex Hay, a PGA professional for more than half a century, former Ryder Cup referee and celebrated TV commentator, died peacefully this morning following a short illness. He was 78.

Hay was born in Edinburgh in 1933 and joined Ben Sayers as an apprentice clubmaker before becoming an assistant at Potters Bar.
 
He qualified as a PGA professional in 1952 and had spells at East Herts, Dunham Forest and Ashridge golf clubs before moving to Woburn in 1977. Initially, the head PGA professional there, he became its managing director.
 
Hay also wrote several books on the techniques of the swing and played a key role in the drawings used in the PGA’s training manual.
 
However, it was his role as a commentator for the BBC from 1978 to 2004 that he is best known. He co-presented all the major tournaments with Peter Alliss and the pair were renowned for their wit, rapport, feeling and deep knowledge of the game.
 
Hay, who passed away with his family by his side, leaves a wife Ann, and two sons, Graham and David.
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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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