Hit, Miss or Maybe: ShiteShorts.com

About:

From the creators of ShiteShirts (and as previously blogged about here) comes the perfect compliment, ShiteShorts.com.

Be you on the beach or just chillin’ in the sun, or rain for that matter, ShiteShorts will add a little spice. Just like the concept born by their elder brother, the ShiteShirt, on purchasing a pair of ShiteShorts you are entering a ShiteLottery. You won’t be able to control the make up or design of the garment but you’ll just know that it will be an amalgamation of beautifully made madness.

You can brighten up your lower half, lighten up your life and your knees won’t know how to repay you. With each pair being unique, ShiteShorts allow you the individualism at the heart of the ShiteWear philosophy. Holidays will never be the same.

Additional information:

The wonder of Anti-Fashion, the marvel of anti-Bespoke, the shiteshorts in your wadrobe will be completely random. It is simple.  A ShiteShort is a pair of shorts like other shorts, it has some pockets and a zipper. The cut is slim and long.  Like other shorts, ours are beautifully made… However, a ShiteShort is different from your average piece of attire. 

 It is made up of 8 ShitePanels (that’s what we call the different parts of the shorts):
 
(1)    Right Front Leg
(2)    Left Front Leg
(3)    Waist
(4)    Fly
(5)    Right Pocket
(6)    Left Pocket
(7)    Left Back Leg
(8)    Right Back Leg

A ShiteShort can be made out of up to 8 different fabrics and there is no control as to what fabric goes where.  You may have a shirt made out of one ludicrous piece of cloth, or you may have anywhere between One and Eight separate materials with different mad designs and colours, You will only know once you open your ShitePackage.

On buying a ShiteShort you are entering into the ShiteShort Lottery.  It is complete chance what combinations, colours, patterns and madness you will receive for your £24.50.  Good luck: Go forth and be Shite.

Verdict:

In exactly the same way that I promoted ShiteShirts previously and in the same way that I was genuinely excited by the product, and how they built the process of buying (including  the development of the “brand”), I am all for this one.

I know many of my friends who have worshipped at the alter of their new Shiteshirt since my Hit, Miss or Maybe article sung its praises and I will likely be repeating myself for this new addition to the range.

Ive been watching the ShiteShirt Facebook page grow and develop, and see the traffic searching for Shiteshirts on google and I am impressed by what these guys are doing. As a laugh or not – it seems they have genuinely stumbled upon something of interest, marketed in the right way and most importantly at the right price (only £24.50), to the student, frat, younger male generation who seek these things to be different.

What next I hear you ask? The shite app? The shite shoe (called the kicker?)? My mind is racing…

As such, once again, this little business and brand extension, for me is………………an enormous HIT! I certainly applaud the team behind it and what they have done. At some point Im sure their time will come to get more professional – but for now, I am enjoying wearing my shirt with pride and await the shorts following them through the letterbox very soon.

There may be no way to control the make-up, design, or fabric of your short. It may be slightly crazy and it may be disgusting. However, it will definately be Shite! But all we know is that there is only one way to achieve this individuality…

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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