View From the Spire: The Walker Cup

“The Walker Cup wont be won on paper”

Author: Stephen Gallacher, European Tour Pro @ Pressandjournal.co.uk

The United States may be overwhelming  favourites for the Walker Cup this weekend, but don’t write off Great Britain and Irelands chances just yet. I am quietly confident our boys can overcome the odds and pull of a remarkable upset. The United States arriving as favourites in nothing new. They are always the favourites. This year their team looks particularly strong on paper, but what is it that they say about games never being won on paper? 

The GB&I team has got plenty of talent as well and there is also the Royal Aberdeen factor. The Balgownie links is a phenomenal course, one of my favourites, but it will be tricky for the Americans to master no matter how many rounds they have played this week.

It is a traditional links which our players will be used to playing. Most of the big amateur tournaments in this country are on the great links courses, so they are well schooled. It will be even better if there is a bit of a breeze. I know from experience how much of an advantage it can be to be at home.

There is nothing wrong with giving yourself an edge with the venue. The Americans do it when they are hosting, often taking the Walker Cup to the warmest parts of the country. No matter the location, the US team is generally regarded as the stronger. The United States were favourites when they pitched up at Porthcawl in Wales in 1995. They had a certain Eldrick Woods in their ranks, who at 19-years-old brought with him plenty of hype he would go on to justify. Not that we were overawed.

My enduring memory of the Walker Cup week was the laughs we had. Our team included Padraig Harrington, Mark Foster and David Howell. Had great camaraderie – which I believe is key to success. It is important to stay relaxed and stick to your own game. Most important is to enjoy it.

I take great pride in having the Walker Cup on my CV, and even more at being on the winning side. It is easy for it all to go past in a flash. I am sure the current crop will not be overawed in the slightest. These guys are more professional than amateur and are used being involved in big events.

When we played there were players in our team who still worked full time and were amateurs in the traditional sense. It is all changed now and everyone involved will be looking towards the professional ranks. The Walker Cup will be one the highlights of their careers, as it was for me. It will be even more so, if they can get their hands on the trophy on Sunday night.

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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