Selectabet: Alfred Dunhill Links Championship

Date:                     29th September to 2nd October 2011

Competition:     Alfred Dunhill Links Championship

The Alfred Dunhill Links Championship is one of the richest tournaments on the European Tour and a 4 day pro-am.  With teams consisting of one professional and one amateur (from other sports or the worlds of entertainment or business) playing one round each at St Andrews Old, Carnoustie Championship and Kingsbarns. After these first three rounds there is a cut, with the leading 60 professionals continuing on to play in the final round at St Andrews over the historic Old Course.

The 60 leading Pros’ and their teams are joined by the leading 20 teams, regardless of whether the professional member of the team made the cut individually.

“Oh. My. God. Hugh Grant looks a bit divine doesnt he?”

Venues:               St. Andrews Old, Carnoustie Championship & Kingsbarns Golf Links

A stern links test for all players this – especially Carnoustie (where in club medal competitions the standard scratch can be as high as 76!), but it is a great way for following patrons to get up close and personal with many of the players and the celebrities and enjoy the amazing walks around the three participating golf course.

“Howzat! Ian Botham looks fat now-a-days doesn’t he?”

Yards:                   St Andrews: 7,279 yards; Carnoustie Championship: 7,412 yards; Kingsbarns 7,150 yards

Par:                        Each Par 72


It is one of the stronger European Tour fields that you can get with a total of 15 of the world’s top 50 making the trip to Scotland, including Major Champions Darren Clarke (113/1), Charl Schwartzel (28/1) and other leading players including Ernie Els (69/1), Retief Goosen (77/1), Dustin Johnson (30/1) and Graeme McDowell (52/1 – all BetDaq).

“What a come-back for Shane Warne’s hair!”


Here are three links courses – two of which are exceptionally tough and the third of which can be relatively easy provided you know where to put the ball. So bearing in mind that despite recent forecasts for hugely unseasonal weather if the wind blows, playing well in this weather will be tough for all.

“What do you call a woman who knows where her husband is every night? A redhead….oh look, there’s Chris Evans.”

Ones to watch:

Sadly losing out on adding the FedEx Cup to his trophy cabinet last weekend, and the potential to remove consistent ownership from the yanks (yet still add yet another top ten finish to the 14 that helped get him in to contention), Luke Donald (Ladbrokes and 888Sport), winner over the Links at Castle Stuart earlier this year bids to ensure that the Race To Dubai doesn’t slip from his grip in the same way. Luke was 11th at the Open in 2010, 7th in the Dunhill in 2009 and is fishing for his second straight Scottish title.

With one or two putting problems on his shoulders at the moment, but still with 4 consecutive top ten finishes on both sides of the pond in the last 2 months, Lee Westwood (11/1 at Bodog & StanJames) continues to fight for the retaking of his Race to Dubai crown. A win here should see him skip over Rory McIlroy and Charl Schwartzel (28/1 at BetDaq and BetFair) into second and an exciting run in where he stands an outside chance of catching Luuuuuuke for the European Number One spot.

“It’s so unfair; Tim Henman is a great golfer as well!”

Ones to win:

It’s the most exciting golfer of the last 12 months who, for me, is hotly tipped to take the Links trophy and 500,000 cans of Irn Bru that come with it. Rory McIlroy (10/1 with Victor Chandler & BlueSq) was third here on his second outing as professional in 2007 (securing enough money in two events, to retain his tour card) and who shot a blisteringly low 62 in the 2010 Open. Contrary to his admission at Royal St Georges, McIlroy is clearly a man who does enjoy his links golf when the going is good.

With 7 top tens’ including two wins in 2011, and as with bragging rights as a previous winner from 2009, its Simon Dyson (22/1 at Bwin) who is on a charge in the latter part of this season as he has climbed up to the Race to Dubai rankings. With a penchant for winning over courses he likes (he was won three KLM Opens now) it’s only a matter of time before he tops the leader board at the Dunhill, next year’s Irish Open or the HSBC Indonesian. While I’ve money in my pocket, he can have it now…. 

“Isn’t that one of the highest scorers ever playing in that group over there? It looks like Sir Bobby Charlton…”

See you in the Jigger Inn! Jenks out….

About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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