FedEx Cup: Waste Management Phoenix Open

Buckle up ladies, this is your superior officer speaking and this might just get exciting…welcome to my new office…

Fed Ex Cup:        Waste Management Phoenix Open 

After the thrilling ending to last week’s Farmers Insurance Open, the PGA tour heads to the Arizona desert for the Waste Management Phoenix Open. TPC Scottsdale’s Stadium Course, built in 1986, hosted its first Waste Management Phoenix Open in 1987 which has now become the largest attended golf event in the world and brings immeasurable attention to the quality field that entertain. Most of whom can be found as part of the largest and loudest gallery situated in the stands that circle the perimeter of the par-3 16th green…oh boy!

Date:                     2nd – 5th February 2012

Venue:                 TPC Scottsdale, Phoenix, Arizona

Set in the Sonoran Desert and surrounded by the majestic McDowell Mountains, TPC Scottsdale embodies the standards of excellence in golf operations worldwide. The Stadium Course, designed by the team of Tom Weiskopf and Jay Morrish, is a masterful blend of challenge and playability for the enjoyment of all levels of golfers, professional and amateur alike. It is not the toughest course on the PGA Tour (ranking 42nd of the 51 used) but offers a low scoring option that clearly excites and delights its sizable number of patrons each year.

Yards:                   7,216 yards

Par:                        Par 71

Field:                   

A quality field has returned “home” to Scottsdale for the biggest prize of the season to date as so many of the players have residences with an abundance of suntan lotion around Phoenix. Expect many of these ‘locals’ to be in the mix come Sunday afternoon including Simpson (26/1), Snedeker (29/1), Laird (37/1), Fowler (31/1), Watney (25/1), Mickelson (39/1), Bradley (45/1) and Dustin Johnson (51/1). The season also starts here for Ian Poulter (61/1 – all at BetFair) who joins the headlines of a field with a depth to it.

Consider…:

This week will boil down to those who minimise mistakes and take their chances on these greens and so we will be looking for players who hit plenty of greens. Over the last few years, there would seem to be a premium on good, solid drivers of the ball with previous winners Kenny Perry (189/1 with BetFair) and Hunter Mahan both ranking highly in the Total Driving stat at the time of their victories.

Two holes stick out in my mind; the par-3 195-yard 12th with water guarding the entire right side and sand bunkers to the left and behind. The green is long and narrow with a two-club difference between the front and back pin placement. Then there is the par-5 595-yard 13th with a split fairway. Downwind, the shot is probably the right fairway, driving between the water and island desert. Play this right and make it 50 yards shorter and reachable in two. Softies go left to the wider driving area, eliminating the chance to reach. Its good old fashioned exciting stuff!

Ones to watch:

World number 22 (did you know that?) and current FedEx Cup holder Bill Haas (51/1 with BetFair) has such long odds for someone of his caliber that he just has to be a consideration for a place. Had a great 2011 season earning $4M+ through 7 top tens including a PGA Tour win and two top two positions. Currently lies 5th in Greens in regulation and so given my considerations above, is a worthy contender this week.

A promising gymnast who quit to focus on the small ball game, it is bald headed funny guy Ben Crane (61/1 with BetFair) who is my tip for a place this week. With two top tens from three starts the form shows and with such strong stats for putting (with strokes gained) and one of the highest Eagle hitters on tour, just you watch the daft Beaver at the business end come Sunday!

Ones to win:

All round Mr. Nice guy Matt Kuchar (33/1 with BetFair) smiles his way into my vision as a hot prospect this week. He is just warming up after one start this season but his stats for 2011 are impressive: 24 events played, 19 top 25’s including 9 top tens – the only thing missing was a win but he has proven he has it in him previously. The second most accurate driver on Tour, Kuch is Mr. Consistent and high in birdie averages too. Surely this makes this Georgian a peach of a bet?

Breaker One, Breaker One, I might be crazy, but I ain’t dumb! It’s Bubba Watson at 45/1 (with Betfair). Generally (General Lee – get it!?) he’s gonna cuff ya and stuff ya! Having bought Bo and Luke Dukes real star, Watson has found a Hazzard he wants to be in and the Southpaw is the one to outrun the rest of the field this weekend – probably in it. A solid start to the season with two top 25’s, Bubba is just warming up (probably as all Arizona residents do – in ‘Daisy Dukes’ and a tank top!). With top ten stats for both driving (obviously) and greens in regulation he may just be the Boss (Hogg) come Sunday.

Trick shots:

Webb Simpson to be 1st round leader at 25/1 with BetFair and Aaron Baddeley and Ben Crane in a Double Chance win with SkyBet @ 22/1.

Thank me later!

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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