Race to Dubai: Omega Dubai Desert Classic

Race to Dubai:   Omega Dubai Desert Classic

Assalamu alikum! Here we are back in the UAE for The Omega Dubai Desert Classic. This tournament was born in 1989 when the European Tour visited Asia for the first time. Look at it now – we can’t actually get away from the place and it’s not even in Europe!

Date:                     9th – 12th February 2012

Venue:                 Emirates GC, Dubai, UAE

The flagship course at Emirates Golf Club, The Majilis is a challenging championship par 72, 7,301-yard layout designed by architect Karl Litten, the original 18 holes were built in and around the dunes of a beautiful site on the edge of the city of Dubai – it was the first all grass championship golf course in the Middle East when it opened in 88!

Yards:                   7,301 yards

Par:                        Par 72

Field:                   

This week there’s a welcome return to some of the games’ best players who have been using the perfect UAE weather to perfect their game in time for this tournament. It also includes some significant experience from stateside including Fred Couples (94/1), Mark O’Meara (189/1) and US Walker Cup star in the making – Peter Uihlein (189/1 – all BetFair).

However, no one is currently on form like perma-odd shortening Paul Lawrie (28/1 with BetFair) – he has amassed 1 Million Euros since mid December in winnings and currently lies third in the Race to Dubai after a sensational 1st place in the Commercialbank Qatar Masters – a tournament he won 13 years ago in the same year he triumphed in the little known Open Championship!

Consider…:

Unlike in Qatar – the weather will be on the side of all of the players and the locals will be keen to see an exciting finish similar to Middle Eastern delights the Majilis course has delivered on many occasions previously. However, here’s hoping the interested locals will bring more billionaires and belly dancers than bombers and leave explosions of any sort strictly to the professionals coming from the sand traps!

Ones to watch:

Alvaro Quiros (19/1 with BetFair) again! In 2011, Spain’s Quiros was tied 65th after an opening round of 73, staged one of the biggest comebacks in the history of the Omega Dubai Desert Classic, to win the tournament at 11 under. He was eight shots behind the leader after 36 holes. He’s getting back into the swing of things now and his enormous length will prove of some sizeable advantage this time around as his average drive is blowing in a desert storm at 324 yards!

World number 75, George Coetzee (31/1 with BetFair), is enjoying a hectic but satisfying schedule across both African and Middle Eastern regions since an off season focus on specific practice has delivered rewards meaning a career high 17th position in the R2D. In particular, an improvement in driving accuracy and putting have been the key factors to his ever developing game that he hopes will blow sand in the faces of his golfing colleagues giving them all the hump.

Ones to win:

Hoping to win the coveted decorated but grotesquely smelly camel ride is Peter Hanson (21/1 with BetFair) of Sweden who with three top fives in his last four outings is playing some fantastic competitive golf. Benefitting in 2012 from a little more length from the tee and a white hot putter – providing both of these key elements are on fire, he will surely be leaving the Desert Classic Competitors eating dust.

World Number three Rory McIlroy (24/5 with BetFair) looks tasty yet again as each of the last six outings on the European Tour have netted him six figure winnings and include – at their very worst, an 11th place. On a course he loves, Rors will be looking to retake the 2nd world ranking spot, enjoying further success in the desert after a recent second place in Abu Dhabi. Hopefully the return to the scene of one of his three victories will motivate the youngster as all eyes look to him to fulfill his Middle Eastern promise.

Trick shot:

A winning margin of 4 strokes here at the Emirates will return 34/5 with BetFair.

Jenks out!

(In case it wasn’t hugely obvious, all odds this week have been brought to you by our friends at BetFair)

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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