Race to Dubai: Avantha Masters 2012

Race to Dubai:   Avantha Masters 

After a testing three week Middle East swing, much of Europe’s big hitting high fliers of the European Tour head for a break. Those who now play globally, head directly to Arizona for a practice week ahead of the Accenture World Matchplay. So, you could say it is without the usual suspects, but with longer odds, it makes it even more rewarding.

Date:                     16th – 19th February 2012

Venue:                 DLFG&CC, New Delhi, India

The dramatic Aravali range forms a magnificent backdrop for the stretches of lush turf, rolling fairways, meticulously manicured greens and fairways that compliment the flowers and streams that meander through this quiet paradise. It’s Augusta – only in India. Water is in spectacular abundance – be it in the form of a delightfully cascading waterfall on the 17th or the five lakes that add serenity all their own to the natural beauty of the course so it’s very American.

Yards:                   7,156 yards

Par:                        Par 72


Only ten of the top 60 from the European Tour are competing this weekend and there are 35 Tour winners with 64 event titles between them – the most successful of which is Richard Sterne (but recent return from back injury likely removes his chances of taking the sacred cow come Sunday) (46/1). However, the most recent is Joost Luiten (18/1 with BetVictor) who having knocked on the door towards the tail end of 2011, succeeded in landing the Iskander Johor Open and looks likely to compete at this new higher level more in 2012. However, also joining the field are US born one time Major winners in John Daly (79/1) and now European Tour convert and expert from “just off the green with a hybrid” – it’s Todd Hamilton (314/1 – All with BetDaq)!


The European Tour bridesmaids – who in the absence of the sponsor saturated limelight stealing tweeters stand a great chance of making the breakthrough at events just as this and include Scot Jamieson (42/1), Soren Hansen (49/1), Gareth Maybin (59/1) and Rhys Davis (88/1).  However, if its longer odds you like, look at these three spicy options that may curry favour; Zaw Moe (431/1), Berry Henson (266/1) and the gloriously titled Shanker Das (969/1 – all with BetDaq) – who really should be right down the courts tomorrow to have that changed if he knew what was good for him.

Ones to watch:

Shiv Sanker Prasad, known to all as SSP (Chowrasia) (66/1 at BoyleSports), used to sneak on to the historic Calcutta Golf Course before starting a career in golf as a caddie. Latterly he was persuaded to plough a furrow on the Asian and European Tours as a golfer with two victories to his name. SSP won this event in 2011 and is a firm favourite to place highly again this year. His putter is working as well as it ever has, even if length is not his strongest point. SSP is not one to win.

Great Dane Thorbjorn Oleson (33/1 with Bet365) has made the transition from also ran professional to a quality and oft-in-contention golfer – and did so frequently within 2011 en route to a whopping 640,000 Euros salary from just 30 events. Is one of the players expected to be in contention this week and with relatively attractive odds given his status this week, is surely worth an each way flutter?

Ones to win:

With six top ten finishes in  32 events and a pay check of just shy of 1 Million Euros in 2011, Aberdeen’s former favourite golfer (now that Paul Lawrie’s is firing on all cylinders!) Richie Ramsay (37/1 with BetDaq) is one stepping into contention this week.  With greater statistics in greens in regulation clear to all, his season is yet to see the rewards from the efforts of all of his off season “work” which includes reducing salt and vinegar condiment use on deep fried pizza and trying not to start a fight with Rangers supporters should they meet. His golf is set to improve even if his waistline isn’t.

Welsh born but Macclesfield surviving, Jamie Donaldson (20/1 at SkyBet) is one of the favourites this week after a career best 38th in the Race to Dubai after seven top ten finishes and a third in 2011. Shooting lower than ever already this season and with steady and improving results in his few consecutive outings since December last year, the lack of a top quality field should allow the red dragon to add some a significant win to the three challenge wins already on his Pro golfer CV.

Trick shot:

Richie Ramsay at 9/1 with Ladbrokes as top finishing GB and Ireland competitor.

Thorbjorn Oleson to be first round leader with 40/1 from BetFred.

Jenks out!


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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