FedEx Cup: Northern Trust Open

Fed Ex Cup:        Northern Trust Open

This week the PGA TOUR moves from Pebble Beach on to Los Angeles for the Northern Trust Open at the historic Riviera CC – a course with as much history as the United States itself; Riviera having hosted major tournaments way back to 1948 when it hosted its first US Open.

Date:                     16th – 19th February 2012

Venue:                 Riviera CC, Pacific Pallisades, California 

Riviera has long been known within golfing circles as “Hogan’s Alley”, a nickname bestowed upon it by three-time Masters champion Jimmy Demaret after Hogan won the 1947 and 1948 Los Angeles Opens and the 1948 U.S. Open at the Club within a span of 18 months. Today, Riviera remains one of golf’s few genuine classics, with a course layout that is virtually unaltered, yet every bit as great and testing as the day it was opened.

Yards:                   7,279 yards

Par:                        Par 71

Field:                   

From young to told, East to West, the field for this event is a hugely all encompassing affair – from Danny Lee (360/1) to Fred Couples (113/1) and Chris DiMarco (484/1) to Ryo Ishikawa (142/1 – all BetFair) – this is an exciting collection of golfers regardless of event and so it’s a difficult choice for any tip hungry gambling monkey. But that’s why Im here.

Let me start with where you could put your dollar: last years winner Aaron Baddeley (31/1 with BetDaq)– had an awful fall on the PGA Tour and so starts as an unlikely outsider. Then there is the return of Luke Donald (16/1 with WilliamHill) and the start of his 2012 PGA Tour season – will a first time outing result in victory – probably not this time around by my calculations.

Then there’s where not to put your buck – this list is not exhaustive but may include T. Biershenk (969/1), S. Gangluff (969/1) and M. Battencourt (731/1 – all Betdaq) who resemble not so much a trio of top class pros and more a gathering of second class lawyers. The defence rests.

Consider…:

Up for grabs this week is an eye watering $1,188,000 to the winner – no doubt paid into a Northern Trust Account with interest but with few players standing out too far – maybe the answer lies in the course set up?  Notable holes include number ten, a driveable par four that yields birdies and double bogeys with equal swiftness, and a massive par four at number fifteen that plays directly into the ocean breezes. The monumental par five 17th hole measures 578 yards, all uphill before the finishing hole is a world-famous 454-yard par four that plays to an elevated fairway, then requires a long second shot to a narrow green. All in – this requires great course management more than brute strength or direct accuracy.

Ones to watch:

Last year Jason Day (37/1 with BetDaq)– outperformed everyone in the four majors. He also broke into the top ten with sand saves, strokes gained putting, money leading and scoring average across a season. His form was so good he had ten top tens in 21 outings – and rocketed to world number 7. It’s his first outing in the US in 2012 but I’m confident that for an each way bet, the Queenslander will make sure that this dog has not yet had its Day.

Now that the furore with racist bag carrier, Steve Williams, no longer seems to tar his name, Adam Scott (30/1 with Bet365) has a white sheet of paper and the chance to capitalize on his return to form in 2011. He has won here over this track in the past (2005) and with his belly putter still improving his putting with every outing, Scott looks a good each way bet – for an Aussi.

Ones to win:

Following an exceptionally strong finish to tame the Tiger last week, this superb left hand scrambler has already two wins here at Riviera and could be in with a shout – he’s on form, he’s fiery and he can be deadly accurate. More than that – he’s hurt himself a good number of times to learn when to play smart – so keep your eyes on Phil Mickelson (10/1 with 188 Bet).

Since taking the worst ever score on the PGA Tour since the tour began recording hole-by-hole scores in 1983 at a par 4, making a 16 on the ninth hole at the Valero Texas Open last year, Kevin Na (43/1 with BetDaq) – third here last year, has enjoyed 7 top tens including two consecutive top fives in his last two outings this season. Is a reliable performer and likely about to make another step up to the big league. For those thinking “nah”, think again….

Trick shots:

Aaron Baddely to lead after the first round rewards 40/1 with Ladbrokes.

Martin Laird with a -5 handicap returns 12/1 with StanJames.

Thank me later!

Advertisements

About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: