Race to Dubai: Open de Andalucia (CdS)

Race to Dubai:   Open du Andalucia Costa del Sol

With four months having passed since the European Tour last played on its home continent and a month since our last proper European Tour (only) event, we thought it time to pack up the Speedo’s and the sun tan lotion, put down the latest James Lee Burke novel, end the practice of napping and stop the afternoon drinking to make an effort to return home and to work. And wouldn’t you know! It’s off to the Costa del Sol we go; home of the year round sun, afternoon siesta, tapas and sangria on tap!! It’s the first of five visits to Spain in 2012 and so bienvenida Espanola!

Date:                     15th to 18th March 2012

Venue:                 Aloha Golf Club, Andalucia, Spain

Three miles inland from the millionaire’s playground of Puerto Banus lies Nuevo Andalucia. And for one week only this small eucalyptus infused corner of Spain turns into the European Tours very own millionaire’s playground. Now this is not a long course, but what it lacks in length, it certainly makes up for with trees that creep tight to the fairway sides and truly unique greens with subtle borrows requiring deft touches and Seve-esque soft hands.

Yards:                   6,881 yards

Par:                        Par 72

Field:                   

While many of the worlds’ top ranking big guns remain playing or practicing in Florida, the field here in Spain is still filled with quality players past, present and future. Five major champions tee it up on Thursday for their chance to make a dent in the 1 Million Euro fund by capturing the relatively underwhelming €166,660 first prize. They include Canadian Southpaw Mike Weir (227/1), PGA Champion and one time golfer Rich Beem (284/1), the omni-present-but-rarely-noticed Michael Campbell (569/1), arthritic legend Jose Maria Olazabel (142/1) and 1999 Qatar Masters Champion – one Pa. Lawrie (42/1 – all BetFair).

Consider…:

…and while we are on the subject, let’s not forget that Lawrie (28/1 with Sporting Bet) defends in Andalucia. Rewind 12 Months and he was staring at zero wins in 9 yrs & a steady ranking of 256th in World. This week he’s 45th and courtesy of one of the best 4 months of solid European Tour play is currently in the Ryder Cup team! He’s now a very solid player – accurate from the tee, solid with his irons and fast becoming a quality putter to boot. One of the favourites’ this week.

Let’s also look at tournament host – Miguel Angel Jimenez (28/1 with Coral) – Aloha Golf Club member and all round dark horse. Given how quiet he has been on the Tour, I would not put it past him to award himself his own cheque come Sunday evening. Finally, there’s Olazabel (142/1 with BetFair) – not the longest hitter on the Big Tour but given this course is 600 yards shorter than most, Jose Maria is back in the pack and with his deft touch around the greens is a sneaky outsider tip.

Ones to watch:

An outstanding each way bet can be found in Gonzalo Fernandez-Castano – recently recovered from a long term injury, the Spaniard can lay claim to a finish inside the top 30 in each of his last eight starts. Generous odds of 26/1 with BetFair make this a simple second option.

Still under 20 years of age, young gun Matteo Mannesaro is one to watch this week. Starting with odds of 25/1 (with 888Sport) that put him amongst the favourites – his season has not yet kick started into full Azurrispeed but as a flair and confidence golfer – the lack of big names in the field mean that there is likely few to take the limelight as much as him this weekend.

Ones to win:

7 top ten finishes and an overall 24th place in the Race to Dubai suggest that Joost Luiten (33/1 with Ladbrokes) is a young player with a game on the up – especially after victory in Singapore at the tail end of last season. The Netherlands number one player has enjoyed a steady start in 2012 but must fancy his chances in a quality field where there is a notable absence of the global golfing superstars.

The Belfry’s very own poster boy Robert Rock is my hotly tipped winner for this week – currently sitting in 7th position on the Race to Dubai, and with one win under his belt already, the 34 year old floppy haired Tiger slayer is enjoying some inspiring form so far this season and putting as well as he ever has. Watch the 25/1 (SkyBet) odds take a tumble with a steady first round score – then watch as he applies the pressure down the stretch.

Trick shot:

Tommy Fleetwood is 9/1 with William Hill to finish in the top ten – he had 6 across both European and Challenge Tour in 2011!

Raphael Jacquelin is 18/1 with ToteSport in a place finish on Sunday.

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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