Ladies Scottish Open, 3rd – 5th May

This week will see 70 of Europe’s best female golfer’s team up with renowned VIPs and celebrities as they participate in the Aberdeen Asset Management Ladies Scottish Open presented by EventScotland.

The three-day tournament will take place at the magnificent Archerfield Links in East Lothian, from May 3rd to 5th.

The unique Dunhill Links-style format is attracting a fantastic celebrity attendance, making this year’s tournament even higher in profile than in previous years.

Cricket heroes Michael Vaughan and Darren Gough will be joined by ex-rugby stars Gavin Hastings and Andy Nicol as well as Strictly Come Dancing’s Brendan Cole in the field of competitors.

They will be playing with the Scottish Ladies European Tour stars such as Aberdeen Asset Management ambassadors Catriona Matthew, Carly Booth, Kylie Walker and Lynn Kenny, as well as a host of international golfers, at a luxurious world class venue north of Edinburgh, on the east-Scottish coast.

Brendan Cole, who will be making his tournament debut, said: “I am very much looking forward to playing in the Aberdeen Asset Management Ladies Scottish Open at Archerfield this May. It’s promising to be a great tournament with a fantastic player field and it will be fun to test my golfing skills. I have not played the Fidra Links course before, but hope to get some tips from some of the top LET golfers.”

Brendan will also be taking to the streets of Edinburgh teaching Lynn Kenny and Carly Booth some dance moves in a ‘Strictly Come Golfing’ tournament promotion activity outside the National Gallery on Tuesday 1st May at 13:00.

The 2011 tournament champion Catriona Matthew, from nearby North Berwick, commented: “It’s good to have a different format every so often. It’s quite special that the sponsors and their guests get to play more than just the normal Pro-Am, and having a few celebrities is an additional positive.

“I’m lucky enough to be an honorary member at Archerfield and I feel at home and relaxed there. I think it’s a great venue for this tournament. In fact I literally can stay at home, in my own bed, which is a huge bonus!”

The Archerfield Fidra Links in East Lothian opened in 2004 and is a premium golfing destination in Scotland. The Fidra Links is the original of the two courses at Archerfield Links, and at just short of 7000 yards from the back tees this is a true test of any golfers’ skill. The first 11 holes of this par 72 course wind their way through pine trees giving the course a unique character amongst other courses in East Lothian, whilst keeping a traditional links feel, with deep menacing bunkers and fast running greens. The course takes its name from Fidra Island which is reportedly the inspiration for Robert Louis Stevenson’s Treasure Island which he wrote sitting in the Marine Villa, one of the unique properties located on the Archerfield Estate. Golf has been enjoyed on the Archerfield Estate for centuries, with the original 18 hole course designed by Ben Sayers. More recently the Fidra Links has been enjoyed by Major Champions including Sir Bob Charles, Gary Player, Ian Woosnam and Mike Weir.

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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