The Flying Scots’ Top Business Tips
May 10, 2012 Leave a comment
This morning at EIE12, and as key note speaker, racing legend Sir Jackie Stewart gave his Top Tips for Business Owners to a restricted audience of 240 invited guests. While there is nothing ground breaking in the message – its the straight talking overriding sense that should remind us that its the basics that still count.
- Attention to detail
- Creativity – you need to be creative to outperform the real clever people
- Align yourself with the best businesses and the best business people. Always choose the best people you can – you will not succeed with inferior people – the best people are not a threat. (Always take good people and reward them accordingly – if you give them satisfaction in their job, they will stay with you)
- All correspondence has to be answered quickly – don’t leave any open loops
- Long term relations are good
- Don’t sell bad kit
- Under promise and over deliver
- Manage yourself better – know your limitations.
- Keep your financial controls in good order – you will never fail if you have the right handle on your money.
- Go the extra yard!
Sir John Young ‘Jackie’ Stewart, OBE (born 11 June 1939) is a Scottish former racing driver. Nicknamed the ‘Flying Scot’, he competed in Formula One between 1965 and 1973, winning three World Drivers’ Championships. He also competed in Can-Am. He is well known in the United States as a color commentator (pundit) of racing television broadcasts, and as a spokesman for Ford, where his Scottish accent has made him a distinctive presence. Between 1997 and 1999, in partnership with his son, Paul, he was team principal of the Stewart Grand Prix Formula One racing team. In 2009 he was ranked fifth of the fifty greatest Formula One drivers of all time by journalist Kevin Eason who wrote: “He has not only emerged as a great driver, but one of the greatest figures of motor racing.”