The Flying Scots’ Top Business Tips

This morning at EIE12, and as key note speaker, racing legend Sir Jackie Stewart gave his Top Tips for Business Owners to a restricted audience of 240 invited guests. While there is nothing ground breaking in the message – its the straight talking overriding sense that should remind us that its the basics that still count.

  1. Attention to detail
  2. Creativity – you need to be creative to outperform the real clever people
  3. Align yourself with the best businesses and the best business people. Always choose the best people you can – you will not succeed with inferior people – the best people are not a threat. (Always take good people and reward them accordingly – if you give them satisfaction in their job, they will stay with you)
  4. All correspondence has to be answered quickly – don’t leave any open loops
  5. Long term relations are good
  6. Don’t sell bad kit
  7. Under promise and over deliver
  8. Manage yourself better – know your limitations.
  9. Keep your financial controls in good order – you will never fail if you have the right handle on your money.
  10. Go the extra yard!

Sir John Young ‘Jackie’ Stewart, OBE (born 11 June 1939) is a Scottish former racing driver. Nicknamed the ‘Flying Scot’, he competed in Formula One between 1965 and 1973, winning three World Drivers’ Championships. He also competed in Can-Am. He is well known in the United States as a color commentator (pundit) of racing television broadcasts, and as a spokesman for Ford, where his Scottish accent has made him a distinctive presence. Between 1997 and 1999, in partnership with his son, Paul, he was team principal of the Stewart Grand Prix Formula One racing team. In 2009 he was ranked fifth of the fifty greatest Formula One drivers of all time by journalist Kevin Eason who wrote: “He has not only emerged as a great driver, but one of the greatest figures of motor racing.”

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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