FedEx Cup: HP Byron Nelson Classic

Fed Ex Cup:        HP Byron Nelson Championship

It is only 1,071 miles (17 hours in a car “at legal speeds Officer”) but The PGA Tour bus has navigated from PGA Tour HQ back to the Lone Star State to Irvine, deep in the Heart of Texas for this week’s HP Byron Nelson Championship in the Dallas-Fort Worth Metroplex. If it is true what they say and everything is indeed bigger here – what on earth has happened to the prize pot since Sawgrass? It drops $2.5M while 1st place shrinks $600,000.

Date:                     May 2012

Venue:                 TPC Four Seasons Resort, Las Colinas

TPC Four Seasons Resort in Irving is hosting this event for the 27th time but had shared the pre-cut rotation with its neighbour, Cottonwood Valley Golf Club, for 14 seasons however since 2008, the TPC Four Seasons Resort has flown solo. A redesign in 2008 has lead to the Driver being in the hands of the players more over the revamped links for more attacking play and also, as Sawgrass, to create a more fan friendly multi view point course for spectators.

Yards:                   7,166 yards

Par:                        Par 70

Field:    

There are very few top tens’ of the PGA Tour playing (in any category; FedEx Cup; World Golf Rankings or Money!) this week but those that can be bothered after the 5th major of last week include Carl Petterson (33/1), Johnson Wagner (50/1) and Phil Mickelson (18/1) and 2012 Tour winners John Huh (50/1) and Jason Duffner (28/1). Further down exists a malady of medically misaligned golfers in Flesch (Steve – 150/1), Ricketts (Brian – 400/1) to Lamely (Derek – 250/1) and Lovemark (Jamie – 250/1 (all Bet365)) all seeking an appropriate ointment for their ailment!

Consider…:

In 2011, TPC Four Seasons Resort averaged 72.354 strokes, resulting in the third-most challenging par 70 in non-major competition. There’s zero letup tee to cup and scrambling is the order of the day. It’s set to be warm (at a constant 30 even with clouds) but there’s a consistent 15 – 17 mph wind just to test the best.

Ones to watch:

My Tour favourite, Adam Scott (22/1 with StanJames), overcame his European disappointment at TPC Sawgrass specifically with a 15th place finish and has won this Championship in 2008 and shared third in 2006. If he logged enough rounds to qualify (less is most definitely not more Adam!), he would rank fifth on Tour in greens in regulation and first in birdies or better on par 4s. With an 8th place finish in the Masters, all this guys needs is some fire in the belly (putter!).

My next one to watch is Jeff Overton (50/1 with Ladbrokes)…who has illustrated an affinity for the host course, posting a 2nd here in 2010 and an 8th last year when he ranked inside the top 25 in stats across the board. Sits 24th on Tour in birdie average, 35th in birdies or better on par 4s and 32nd in bogey avoidance. We are seeing a form of resurgence from Overton – especially through March and April where he recaptured the form of his best season – 2010. Now Over to(n) you…

Ones to win:

John Rollins (50/1 with Ladbrokes) has made eight cuts this year, seven of which have gone for top 25s, including a 25th place at The Players Championship. He leads the PGA Tour in total driving distance and ranks 30th in greens in regulation. The Virginian guitar playing golfer finished just outside the top 60 in the FedEx Cup in 2011 but currently lies 34th and does sit 4th in the top ten finishes – so statistically you can justify popping a fiver on him…

You can never rule out back-to-back victories despite a seminal title at The Players Championship last week where Matt Kuchar (19/1 with BetFair) ranked 3rd in greens hit and second in strokes gained-putting. Kuuuuuuuch shared sixth place at last year’s event and currently sits eighth in scrambling and fourth in bogey avoidance – let’s not forget 6th in the FedEx Cup with 4 top ten finishes in 10 starts. No wonder he is the professionals professional.


Trick shots:

Chad Campbell, enjoying a resurgence in recent weeks can deliver 4/1 returns with SkyBet for a top 20 finish! He had 7 top 25’s in 2011 and has had 95 in 300 starts on the PGA Tour! So it’s easy then…

And if Jeff Overton repeats his first round lead of 2012 (at 45/1 with ToteSport) its money in your pocket boy!

Thank me later!

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

2 Responses to FedEx Cup: HP Byron Nelson Classic

  1. Mike says:

    If you get some time I would like to pick your brain! 828-202-6242

    • Happy to catch up Mike – you know Im in the UK but operate around the world anyway? Do you Skype? davidmorganjenkins is the name there. And do you have a proposed agenda?

      Thanks for reading!

      David

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