They’re Off! The Olympics Viral Video Dash

The London Olympics have hit the AdAge Viral Video Chart in a big way this week, with  videos from three of the world’s  top global marketers.

Top of the heap at No 1 is Visa with Go World 2012. The video from TBWA\Chiat\Day Los Angeles had views so far (5pm UK time) nearing 2,800,000, according to data from Visible Measures.

The campaign, supported by  a push in social media, is live in 70 countries and features nine individual videos with Olympic stories of famous athletes, including Michael Phelps, Li Na and others.

Main component is a montage  “The Difference,” showing  previous games’ more exciting moments, punctuated with the tagline “Join our global cheer.”


Coca-Cola also launched a  new campaign  around the London 2012 games playing, like Visa,  on the general spirit of excitement and competition, but  with a major music theme.

Coca-Cola’s “Move to the Beat of London 2012” from Mother London came in at No. 5 with just over a million views.

P&G’s  tearjerking  Mums 2012 from Wieden and Kennedy is at no 7 with 800,000 view on the chart and 3,800,000 since its launch last month.

Theye’re all great – but my favourite  is  PG. What’s yours ?

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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