They’re Off! The Olympics Viral Video Dash
May 18, 2012 Leave a comment
The campaign, supported by a push in social media, is live in 70 countries and features nine individual videos with Olympic stories of famous athletes, including Michael Phelps, Li Na and others.
Main component is a montage “The Difference,” showing previous games’ more exciting moments, punctuated with the tagline “Join our global cheer.”
Coca-Cola also launched a new campaign around the London 2012 games playing, like Visa, on the general spirit of excitement and competition, but with a major music theme.
Coca-Cola’s “Move to the Beat of London 2012” from Mother London came in at No. 5 with just over a million views.
P&G’s tearjerking Mums 2012 from Wieden and Kennedy is at no 7 with 800,000 view on the chart and 3,800,000 since its launch last month.
Theye’re all great – but my favourite is PG. What’s yours ?