10 Logo Designs Gone Wrong

Author: Jennifer Moline @ HONGKIAT

Logos define brands and they create corporate images because logos are what sticks in people’s mind and creates associations. Think Coca-Cola, Nike, or McDonald’s – what do you instantly picture in mind? Right, their logos. Great logos will never allow their consumers forget about the brand – it’s what prompts them choose one product over alternative: people tend to stick to something familiar, something that brings up positive associations.

logo design wrong 04 Logo Design Gone Wrong: 10 Offbeat Examples

While the implementation of an effective logo can set a company up for success, the opposite is also possible. When outside input isn’t gathered to evaluate logo prototypes, designers can miss major steps and the result can be disastrous. Here are 10 examples of missteps and how logos can potentially ruin corporate reputations.

Catholic Church’s Archdiocesan Youth Commission This logo was developed in 1973 and won an award from the Art Director’s Club of Los Angeles. This example shows how perception can adjust overtime with new generations viewing things much differently from their predecessors.

logo design wrong 01 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: ihatemedia)

Kudawara Pharmacy No explanation is needed on why this logo from Kudawara Pharmacy has gained such widespread public attention. It leaves one wondering what services are offered inside those doors.

27245666 77e9881053 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: flickr)

KidsExchange Proper capitalization and a space between the words of the KidsExchange logo could have saved this company a great deal of embarrassment.

logo design wrong 03 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: filehurricane.com)

MegaFlicks Many customers may think twice about entering a MegaFlicks store after reading this logo. Lesson to learn: Use fonts carefully or you may regret the results.

logo design wrong 02 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: verydemotivational.com)

Arlington Pediatric Center The Arlington Pediatric Center is certainly gaining some unwanted publicity when this logo design gone impossibly wrong. While the center may employ wonderful physicians, the public will forever misperceive its services because of this tragic logo.

logo design wrong 04 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: funnymos)

Junior Jazz Dance Class The black-and-white images in this logo create an unintended optical illusion. One begins to wonder if it’s a junior dance center or an adult entertainment club.

logo design wrong 05 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: planetperplex.com)

Instituto de Estudos Orientais This logo was intended to portray the sun behind a yellow building, but the simple use of two black lines on the building’s roof creates a very different image.

logo design wrong 06 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: manic.com.sg)

Office of Government Commerce Even the simple use of three letters to create a logo can generate public outrage. Rotate the logo 90 degrees clockwise and suddenly a very different image appears. The most unfortunate aspect of this logo is it’s still being used by the agency.

logo design wrong 07 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: boingboing.net)

Clinica Dental After releasing this logo, Clinica Dental is likely now jokingly referred to as a ‘full-service’ practitioner.

logo design wrong 08 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: flickr)

The Computer Doctors This logo wouldn’t be so bad if only the mouse didn’t look so much like a… well, just view the photo and pass your own judgment.

434174036 a4597ef478 Logo Design Gone Wrong: 10 Offbeat Examples (Image source: flickr)

While it may be comical to view these unfortunate logo creations and ponder how their creators didn’t foresee the tragic misrepresentations, a valuable lesson must also be learned. A logo can make or break a company’s reputation. These examples also demonstrate the importance of obtaining alternate viewpoints on logo prototypes before a brand image is implemented.

To avoid this misuse of creativity as a graphic designer, stick to the basic graphic design principles, adhere to the guidelines provided by your clients, and solicit advice on prototypes before sending them out to the public. By following this advice, you will avoid having your designs join the ranks of logos gone wrong.


About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

4 Responses to 10 Logo Designs Gone Wrong

  1. gail m says:

    yip, just goes to show a brand should re-evaluate their message regularly to take cultural shifts into account and get fresh eyes to revue how they communicate to their customers.

  2. haha. This is hilarious. Well done putting all these logos together! Here’s another one which i reckon you could add to the list. Doesn’t leave much to the imagination! http://www.seeklogo.com/a-logo-1349.html

  3. Cori says:

    Clever display. Thanks for sharing!

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