Logo Evolution of 25 Brands (Part 1)

Author: Michael Poh @ Hongkiat

A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.

What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names.

Shell

The Shell gas station brand logo started out in 1900 as a literal inked clamshell drawing but has gradually become a smooth red and yellow stylized shell. The colors and shape are so distinct, Shell doesn’t even write its name on the logo anymore.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Microsoft

In 1992 the Windows 3.1 logo was a literal window with four panes and a black frame that broke into tails on one side like a meteor. It remained the same until Windows XP was released in 2001. The Windows XP logo was minimalized down to just the four colored windowpanes floating with no frame – distinctly Windows but much simpler.

 Logo Evolution of 25 Famous Brands (Current logo)        Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Volkswagen

The original VW logo from 1939 featured bumped teeth around the circle to make it look like a gear, with long arms rotating around the circle. The arms and gear bumps were eliminated by the time WWII ended and in 2000, VW colored the logo blue and silver.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Nike

A single curved line that goes thicker at one end, officially known as “the Nike Swoosh.” Nike used to include its name with the Swoosh but the distinct shape works on its own – minimalism at its finest.

 Logo Evolution of 25 Famous Brands (Current logo)        Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Mozilla Firefox

Originally a phoenix with wings outspread to match the program’s original name: Phoenix. For legal reasons, the name was changed to Firefox and the logo redrawn as a fiery fox and globe so unique, no words are necessary.

 Logo Evolution of 25 Famous Brands (Current logo)      Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

To be continued….

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

4 Responses to Logo Evolution of 25 Brands (Part 1)

  1. Pingback: Logo Evolution of 25 Brands (Part 2) « Fettes Management

  2. Pingback: Logo Evolution of 25 Brands (Part 3) « Fettes Management

  3. Pingback: Logo Evolution of 25 Brands (Part 4) « Fettes Management

  4. Pingback: Logo Evolution of 25 Brands (Part 5) « Fettes Management

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