Logo Evolution of 25 Brands (Part 2)

Author: Michael Poh @ Hongkiat

A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.

What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names.

Pepsi

Pepsi’s original logo was red script on white. Pepsi introduced a red, white and blue round bottle cap to their design in 1950. They swapped the fancy script for clean black lettering in 1962. The bottlecap stylized into a circle with colored stripes by 1972 and as of 2011, the striped circle stands alone as Pepsi’s logo.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Walmart

In 1962, Walmart began its business with a simple logo that consisted of its brand name in a font that is available to its printer. Over the years, the logo remained almost the same except for the use of different fonts and colors. It was until 2008, which was the last time they altered the logo, that Walmart used both caps and small caps to spell out its brand name, included its company tagline as well as placed a yellow star-like symbol on the side of its name.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Renault

Renault’s logo began as a medallion with the founders’ initials in 1900. The next two logo designs that follow indicated the products they were selling, namely automobiles (1906) and tanks (1919). Four years later, the logo took a turn for their design and replaced it with a grill that found commonly at the front of a vehicle. It was not until in 1925 that Renault adopted the diamond shape logo which we recognize today. In 1946, their signature yellow color is added into the logo. After further modifications over the next half of the century, the latest Renault logo was created in 2007

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Siemens

Siemens used to have a symbol as its logo since 1899. The symbol was the combined effect of placing the letter ‘S’ and ‘H’ together, which were the initials of its founders – Siemens and Halske. It was canned in 1973 after the company was renamed simply as Siemens AG. The latest update in 1991 resulted in cyan-colored ‘SIEMENS’ typeface.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Xerox

The history of Xerox’s logo began in 1937 when the company was known as Haloid Company. The name was replaced in 1961, following a highly acclaimed copier they developed, the Haloid Xerox 914. Since then, the ‘Xerox’ typeface became the only feature of the logo until 2008. This time, they put in a red ball-like symbol with the white letter ‘X’ painted on it, something that might allow people to recognize the company better.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

To view Part 1 click here
To be continued….
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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

2 Responses to Logo Evolution of 25 Brands (Part 2)

  1. Pingback: Logo Evolution of 25 Brands (Part 3) « Fettes Management

  2. Pingback: Logo Evolution of 25 Brands (Part 5) « Fettes Management

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