Logo Evolution of 25 Brands (Part 3)

Author: Michael Poh @ Hongkiat

A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.

What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names.

Apple

The first Apple logo was created in 1976, where it features the famous scene of how Sir Issac Newton discovered gravity – sitting beneath an apple tree. In the same year, the logo was switched to one of a shape of an apple with rainbow stripes. It was then further simplified into a silhouetted apple image consisting of only black. Since the year 2000, the apple logo has been recognized as a monochrome apple.

 Logo Evolution of 25 Famous Brands (Current logo)           Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

BMW

Everybody knows a BMW automobile when they see one, but most of them have no idea what the logo means. The trademark blue-white BMW logo is meant to symbolize the movement of an aircraft propeller, of white blades cutting through the blue skies.  It was first created in 1923, but the logo has pretty much retained its original features other than a few minor modifications to its fonts and colors.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Canon

Canon’s first logo was indeed very different from what follows over the years. It was a depiction of the Buddhist’s Goddess of Mercy sitting on a lotus flower, with her thousands of arms and surrounded by flames. The next logo in line only retained its ‘Kwanon’ brand name, using unique typefaces. By 1935, Canon’s logo was changed to that of ‘Canon’. That logo was progressively refined till 1956, when it becomes the logo we see today.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Coca Cola

There is a long history of logo for Coca-Cola, beginning from 1886. Contrary to popular beliefs, Coca-Cola’s first logo was not the script logo we see today, but appeared instead as a dull-looking black font spelling out its name. It was only after that year that Coca-Cola began to use its famous Spencerian script which we are can recognize at first instance. Over the next century, there were many variations of its logos. All the logos retain its script except the one in 1985.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Fiat

Technically speaking, Fiat’s first logo was an unappealing brown leather parch where the company details were written on. It was only two years later in 1901 that Fiat came up with a proper logo which spelt out its brand name on a blue emblem. There were many changes to the logos, but its characteristic letter ‘A’ is present in everyone except for the one in 1968.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

To view Part 1 click here
To view Part 2 click here

To be continued….

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

2 Responses to Logo Evolution of 25 Brands (Part 3)

  1. Pingback: Logo Evolution of 25 Brands (Part 4) « Fettes Management

  2. Pingback: Logo Evolution of 25 Brands (Part 5) « Fettes Management

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