FedEx Cup: the Memorial Tournament

Fed Ex Cup:        the Memorial Tournament presented by Nationwide Insurance

Greetings from the Midwest and specifically Jacks Place – a dictatorship in any other language where Jack (yes, him of many majors!) controls everything; the committees, the $10M+ valued properties price, the street lighting, car parking and even the prices of the Reuben sandwiches in the Clubhouse. Tour Pros have been coming here since 1976 and as with Augusta; changes are regularly made by Mein Fuhrer so it is always relevant to technology and the game for both tour pros and well heeled members alike.

Date:                     31st May – 3rd June 2012

Venue:                 Muirfield Village GC, Dublin, Ohio

The name of this posh suburb was inspired by Jack’s first Open victory in 1966 at Muirfield in Scotland and since has hosted National and International competitions, including the 1992 U.S. Amateur, 1987 Ryder Cup, the 1998 Solheim Cup and the 1986 U.S. Junior Amateur and has been selected to host the President’s Cup in 2013. It has consistently been among the top 25 courses in the US – little wonder, inspired by a $1,160,000 first prize cheque and two weeks ahead of the US Open, that so many top pros have been called to action this week.

Yards:                   7,265 yards

Par:                        Par 72

Field:    

Unsurprisingly it’s a strong field and includes eight of the world’s top ten, seven of the top ten in the FedEx Cup and nine previous winners including grizzled vets in Stricker (28/1), Vijay Singh (140/1) and Couples (140/1). It also includes some of the greatest players out there from Mickelson (16/1) to McIlroy (12/1) and Woods (12/1) to Webb Simpson (30/1). For novelty sakes, don’t look far past Davis Love III (225/1) or his brother in number, Billy Hurley III (750/1 – all Bet365).

Consider…:

Physically consider only 71 bunkers and water on 11 holes – but with a new routing of the stream on 18. Also this course has a high par for its length but we know that it’s still a challenge for the players with scoring averages around 72. So looking mentally, consider this when deciding who to put your “hard earned” on: Ryo Ishikawa (537/1) with a local caddie, Justin Rose’s (35/2) current form, Jason Days (39/1) Muirfield membership and the return of BubbaGolf (34/1 – all with BetDaq)…

Ones to watch:

With 6 top 20’s in seven starts at the Memorial, and 5 top 5 finishes in 12 starts this year, wrong way golfer Phil Mickelson (88/5 with BetFair) lies 5th in the FedEx Cup and should be a focus for your placed bets this week. Did you know that he is right handed in everything except his golf? Don’t let that curve ball sway you but he also likes baseball.

Looking like an inmate of Guantanamo Bay or an Orange march participant each and every Sunday, it’s Rickie Fowler (181/10 with BetFair) who once again continues a show of consistency following three consecutive top 5s and 16 straight sub par rounds into this event. A former runner up here in 2009, the Floridian lightweight (150lb) would be an easy bet for a place this week as the fight for automatic Ryder Cup selection continues…

Ones to win

Posting four top 15’s in his last 4 PGA Tour starts and 13th here last year, Ohio resident Ben Curtis (73/1 with BetDaq) ranks high in greens hit and leads strokes gained putting. On this rich vein of form, no wonder there is $2.2 Million dollars in his current account from this year alone. You wouldn’t bet against a strong placed finish again here – but will he go one better? With one win already this year, and 4 over his 12 consecutive year Tour history – you wouldn’t bet against it!

Only a man dressed in half baked office attire and wearing sneaker type shoes would be cocky enough to take the fight to Luke Donald’s own BMW PGA Championship last week but while a runners up spot boosted Justin Roses’ (88/5 with BetFair) automatic Ryder Cup hopes, his 6th top ten in ten starts and his previous form here (a win, a second and a fourth) means that on this form, he can wear what he wants and still be a strong contender this and in subsequent weeks.

Trick shots:

Aarron Baddeley to finish top Australian returns 12/1 with Stan James. With odds this good, he only has to be the other 10 wallabies for you to celebrate in style…

Newbie PGA Tour boy, who turned pro post a 62nd finish in the Masters delivers a whopping return of 18/1 with SkyBet merely for turning in a top 20 finish. Easy? Inspired by The Dictator standing by the 18th, no problem…

Thank me later!

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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