Logo Evolution of 25 Brands (Part 4)

Author: Michael Poh @ Hongkiat

A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.

What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names.

IBM

The merging of two companies’ logos (International Time Recording Company and Computing Scale Company) resulted in the first official IBM logo in 1911. It was not until in 1947 that IBM created its well-known typeface logo. After a little modification in 1956, and another final change in 1972, IBM finally settled down with its current blue horizontally-striped logo.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Lego

As with some companies’ first logo, the logo of Lego began with a straightforward wording with no particular design. It was simply blank fonts italicize. The logo gradually moves towards one with a red background, and the end result was white fonts against a bright red backdrop.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

LG

Other than its company tagline ‘Life’s Good’, LG  is also an abbreviation of its two previous companies prior merger, ‘Lucky’ and ‘Goldstar’. By 1995, ‘Lucky Goldstar’ changed its name to ‘LG Electronics’, with its current trademark logo.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Mastercard
MasterCard used to be recognized as an interbank federation in 1966, hence its first logo. Subsequently, it adopted its prominent two overlapping red and orange circles and the name ‘Master’.  In the 1990s, the colors of the circles were made brighter and hence more visible. There were no updates to the logo by far since 1996.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

Mazda

Mazda’s first logo in 1934 was a simple yet stylish typeface of its brand name. Two years later, Mazda altered its logo to that of a triple ‘M’, made to shape like a wing to signify its ability to reach new peaks. The logos that follow next were all enclosed by a circle/oval, with the latest one in 1997 bearing some resemblance to the winged logo in 1936.

 Logo Evolution of 25 Famous Brands (Current logo)          Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands  Logo Evolution of 25 Famous Brands

To view Part 1 click here
To view Part 2 click here
To view Part 3 click here

To be continued….

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

One Response to Logo Evolution of 25 Brands (Part 4)

  1. Pingback: Logo Evolution of 25 Brands (Part 5) « Fettes Management

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