Logo Evolution of 25 Brands (Part 5)
June 1, 2012 Leave a comment
A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.
What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names.
The three-pointed star symbol was only incorporated into Mercedes-Benz’s logo in 1909, after two previous logos. In 1933, a circle was included that enclosed the star. Then, the logo pretty much remained the same as the one we identify today.
MGM has a creative way of captivating its audience with its logo through its use of an actual lion roaring. Over the years, as filming technology improves, we see a gradual change in the quality of its logo, which is shown to the audience before any MGM movie begins. If you notice, the lion used in each logo is different, but the background and everything else stays the same in all these years.
The first logo of Mitsubishi was derived from a combination of two age-old Japanese family crests in 1875. The logo was strengthened with the thickening each of the three individual diamonds in 1964. The latest logo update has Mitsubishi spelling out its brand name and including its tagline.
Palm was founded not too long ago in 1992, when it used to known as Palm Computing. The logo was a simple dotted ‘P’ on five horizontal lines. That logo soon changed in 2000, when the company was split into two. The logo was what most of us are familiar with, a circular shiny blue button with ‘palm’ printed on it. Further conflicts in the companies produced two modifications to the logo, until it is now a circular orange ‘palm’ logo.
The Peugeot logo has remained pretty consistent for about one-half of a century. Beginning in 1850, the Peugeot lion was present in all of its different logos to date. Although in 1960 and 1965 the logo only features the head of the lion instead of the whole body, the lion was there. The most significant change was the addition of the blue background to the logo in 1998,