FedEx Cup: AT&T National

Fed Ex Cup:        AT&T National

“Thank you for calling the AT&T National, please hold….“

Welcome to The Old Line State – Maryland; America in miniature with Countryside that ranges from sandy dunes dotted with sea grass in the east, to low marshlands teeming with wildlife and large bald cypress near the bay, to gently rolling hills of oak forest in the Piedmont Region, and pine groves in the mountains to the west. Despite the 3,400 mile distance, this is McIlroy County – home of Rory’s sensational US Open victory in 2011 but he’s not hearing the call (he’s in Ireland) – leave a message – tell him it’s the greatest game on grass and the PGA Tour is dialling in!

Date:                     28th June – 1st July 2012

Venue:                 Congressional Country Club (Blue Course), Bethesda, Maryland

Steeped in tournament history, Congressional has hosted many leading tournaments from juniors, ladies and seniors to majors in the form of the PGA and US Open as well as this established annual gathering – although the AT&T has had a 3 year absence from the roster at this venue and this year is 314 yards longer than it was in 2009! The exclusive Club counted Woodrow Wilson, Dwight D Eisenhower and Gerald Ford amongst its esteemed members and is so posh that the ice cubes are frozen twice to help them last longer in their G&T’s – now that’s cool!

Yards:                   7,569 yards

Par:                        Par 71

Field:    

“Just one moment please….”

If you are looking for your AT&T host – he’ll be a long in a minute, as for the first time since he took the trophy back in 2009 Tiger Woods (11/2 with SkyBet) has accepted an invite – from himself!! This invite only event at the Congressional is restricted to a field of only 120 including nine players who have already won on the 2012 PGA Tour, 11 major championship winners with a mantelpiece holding 28 major trophies and two of the current top three in the FedEx Cup standings, all of whom will be competing for a $6.5 million purse and a winner’s cheque in the region of $1,100,000.

Consider…:

“How may I direct your call?”

The World watched in 2011 as McIlroy obliterated the US Open field, and we knew the Blue course was tough – some would say brutal, but the scores were unlike many a US Open for at least 19 players ended in red numbers! It may not quite play so brutal this time around but the course still hosts tricky but rewarding holes – no more so than the 489 yards par 5, 6th hole and the 471 yard par 4, 12th holes that could make a big difference to a cards.

Ones to watch:

Potentially the hottest player on the Tour without a victory (yet) this year, Ryan Palmer (37/1 with BetDaq), if recent history is anything to go by, could see another finish in a placed position this week. In his last five starts, he’s posted four top 10s including in each of his last three outings. At a staggering aggregate 33-under in those 4 starts, with averaging 3.74 birdies per round and having finished 21st in 2011 U.S. Open, he knows how brutal but rewarding the course can be.

England’s Brian Davis (90/1 with BetDaq) recorded his third fourth place finish of the year at the Travelers Championship where he shared the 54-hole lead. He ranked within the top 10 in fairways hit, greens reached and birdies obtained at TPC River Highlands. He is certainly consistent currently sitting 29th on the PGA Tour in the all-around ranking but has yet to make the breakthrough into the winners circle and as such, it may just be a podium (and no more) on this call.

Ones to win:

Bo Van Pelt (35/1 with BlueSq) tied for 24th at the Travelers delivering his fourth top 25 in five consecutive starts and his ninth of the year from 13 cuts made! He is currently sitting fifth on the PGA Tour in total driving accuracy, 52nd in greens hit and third in Strokes Gained-Putting and tied for 14th at Congressional in the 2011 U.S. Open. The World number 32 sits 37th on the FedEx Cup and with a few strong events could be a contender for a valuable Ryder Cup spot in Chicago.

Scot Martin Laird (63/1 with BetDaq) is a good call this week in theory, if you consider his length off the tee and the frequency of hitting greens in regulation (he currently sits 10th in the Tour rankings). Like some of Scotland’s other finest exports, he has a tendency to play the difficult courses well – coping well with the firm and fast conditions that suit his game. With warm, dry weather expected, don’t expect him to lose his cool.

Trick shots:

“I’m just putting you through…”

On fire Marc Leishman fresh from his win at the Travelers last week, returns 147/10 with BetDaq to finish on Sunday in a place… and with two top fives in his last 4 outings, you wouldn’t bet against it would you?

Martin Laird also delivers 51/10 (also with BetDaq) for a top ten finish – he has had three already in 2012 and 18 in his career. The odds are looking in our favour…

Thank me later!

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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