Ready… Get Set… Stay! #homeadvantage
July 2, 2012 Leave a comment
London Olympics 2012
Watch the British Airways short documentary on the power of the Home Advantage. Exploring how a home crowd can lift athletes to greater heights.
British Airways is running “Home Advantage”, an integrated advertising campaign encouraging British residents to stay in the country during the London 2012 Olympics to support British athletes. Television and print advertising, Facebook interaction, is supplemented with a digital campaign at taxi.ba.com in which British postcodes or addresses can be entered to include street footage in the “London 2012″ ad. Centering on a Boeing 777-200 being piloted through the streets of London, the campaign follows the plane on a road trip from Heathrow for the Olympic stadium, taking in the best of London’s sites on its way.