Ten Tips For Using LinkedIn
July 2, 2012 Leave a comment
Whether you’re new to LinkedIn or have only just signed up, here are a few basics tips to bring yourself up to speed.
1. Invest time in creating a complete profile
Complete means filling in every single section: skills and expertise, career history, adding an appropriate photo, a link to your company website and recommendations from the people who know you and your work best. Import your email contacts. This will help you to build your immediate network quickly and with relevant, interested people.
2. Join groups based on your interests.
If you are like me, try these three for starters: The Sports Business Exchange, World Sports Forum and Ecommerce and Online Marketing Experts. Post a discussion topic in each of these groups, whether it’s asking for advice for a problem you need help with, or some best practice from your job that you would like to share with others. When people respond, make sure you acknowledge their replies, and if you could be useful to one another in the future then send a connection request. Assuming you got this far, there are other ways that you can really get the benefit of having an active and engaging LinkedIn profile. You need to learn how to build networks that deliver more value – and how you can become a more useful connection to others.
3. Build contacts through LinkedIn Signal
LinkedIn Signal can help you build new contacts with shared interests. Change the search box option from ‘People’ to ‘Updates’ and type in “Sports Marketing” to find out who else shares views on that topic – equally, search whatever topic is of interest and relevance to you.
4. Have a voice.
Regularly commenting on and sharing interesting and useful updates helps you keep in touch and be useful. Doing the same with second and third connections will help you engage and build new contacts in no time. When you’ve joined a discussion, share that with your LinkedIn contacts too.
5. Use the ‘People-you-may-know’ feature.
Click the ‘See more’ tab and seek introductions to relevant connections through your network. Be absolutely clear about why you would like to be introduced and what added value you bring by being part of their contact group.
6. Earn credibility by sharing your knowledge.
LinkedIn Answers is a good way of building credibility with new connections. Change the search box option from ‘People’ to ‘Answers’, enter keywords such as ecommerce and see if there are any questions posed which you feel you can answer. The person asking the question gets to vote on the best answer; if this is you, that’s also highlighted on your profile.
7. Make announcements through your status bar.
When you are going to an industry event, announce it on LinkedIn. Ask who else is going, arrange to meet up at the event and remember to add these new connections to your network for future reference.
8. Share content quickly using LinkedIn today.
Use LinkedIn Today to read the latest news relevant to your specific interests. This is a surefire way of sharing content from a rich variety of sources, which will position you as a more interesting connection to your network.
9. Personalise your LinkedIn address.
Make the link to your profile more memorable by personalising it. Click on ‘Edit profile’, scroll down to public profile section and insert your name for a link which is now easier for people you meet to remember.
10. Research your industry.
If you are looking for a career move, it’s a great idea to use LinkedIn to research organisations you have applied to and look at the skills and experience of the people that they recruit. Follow the company to receive company updates and news feeds and use your network to get introduced to connections who can give you a personal insight into what it’s like to work there.