Race to Dubai: AAM Scottish Open

Race to Dubai:   Aberdeen Asset Management Scottish Open

Salvaged – that’s what this was. Salvaged. After all that came out in the wash (fairways, banks, bunkers and only 54 holes I seem to remember!) this was salvaged from a mere statistical existence in a history books, unlike most other Scottish sport, by a late to the party sponsor (who seem to like to properties all things shite Scottish). That said, I am delighted that the best game on grass warms up for “The Jug” by playing links golf in the motherland.

Date:                     12th – 15th July 2012

Venue:                 Castle Stuart Golf Links, Inverness, Scotland

It’s already the 56th best global course after a few years in existence! The opening three holes on each nine run away from the Clubhouse along the edge of a raised running along the side of the Moray Firth. It’s spectacularly natural and offers incredible views over the water to the Black Isle. Beware though, the expanse of wild looking bunkers bordering fairways and greens, the rumples and infinity edges that will catch all but the most accurate of shots.

Pictures from CastleStuartGolf.com

Yards:                   7,193 yards

Par:                        Par 72

Field:                   

Looking at the full spectrum of talent on display consider the saltire clad loons James Byrne (500/1), David Law (600/1), Michael Stuart (1,000/1) and Sandy Lyle (1500/1) – with a cumulative world ranking of 5,436 (it seems the counting stops at rank 1447 (all bar James Byrne hit this invisible ceiling!) all the way down to the positively global Oosthuizen (33/1), Green (125/1) and Mickelson (28/1).

Consider…:

Not being negative (that’s the Scottish way) BUT, last year’s event was unfortunately hit by unprecedented summer storms that forced a foreshortened 54 hole version of the tournament. Coming off the back of 40 days and nights of recent rain – and with Noah clearly parking a sizeable floating zoo 100 yards out in the Moray firth – it all sounds too familiar aye? A winner again after 54 holes is possible but a little rain and 15 mph winds never hurt anyone right?

Ones to watch:

Hoping for another landslide victory on the 52 week cumulative anniversary as Numero Uno, it’s a majorly consistent Luke Donald (8/1 with BetFred) who has the potential to repeat what he repeated at Wentworth by repeating what he did last year. But I think it’s a likely podium not a triumph – though he does stand a better chance this week than next in the Open…

Pictures from CastleStuartGolf.com

“He’s big, he’s strong – he’s not been winning long – its Colsaerts!”. World number 35, tall and lithe, its big hitting Nicolas Colsaerts (22/1 with BetFair) who will out bat the rest of the field this week AND he’s been Mr. Consistent in his scoring too. He triumphed in the mighty lucrative Volvo Match play but currently clings to an automatic Ryder Cup  spot but he will want to cement his position and ensure that he’s the only Belgium you can’t blame anything on.

Ones to win:

Three top tens in five outings put Padraig Harrington (17/1 with BetDaq) back on the radar – and now crucially for such an experienced links player just in time for the three weeks of the Irish, Scottish and British Opens. An 8th in the Masters was followed by a 4th in the US Open and a 7th in the Irish. He’s the major winner of the field in the best current form but not guaranteed a Ryder Cup pick he will be aiming to find some form or a trophy to make up ground on his peers.

Having searched in the dark abyss of mediocrity, it seems that Henrik Stenson (31/1 with BetDaq) has finally found what he’s been looking for and stopped playing mince. Two consecutive top tens in Germany and France signify the sweet swinging Swede might be back to somewhere resembling his very best. I am unsure what we all think the reasoning behind his drop in form (a fall out with Fanny perhaps left at bitter taste in his mouth?) but it’s a great return for the former winner of the Ryder Cup, Players Championship and WGC World Match play. Its tatties for the rest of the field!

Trick Shot!

If a South African flavor trick shot is your thing, what about a triple chance where if Oosthuizen, Coetzee or Grace triumph – there’s a 12/1 return with SkyBet.

If it’s a more homeland feeling stirring your loins this week, consider a top ten place for Marc Warren that will return you 11/1 with William Hill.

Finally, if it’s for the top Sassenach to finish in the field this week, look no further than Simon Dyson – who returns odd of 8/1 (without Donald in the mix) from Bet Victor.

Jenks Out!

 

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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