The 141st Open Championship

141st Open Championship

268 miles as birdies fly from the peace and tranquility of Castle Stuart and Moray Firth, is the beating heart of West Lancashire; home of the hot pot, the Illuminations, 24/7/365 Ken Dodd, the only curry house-come-disco I know (‘Planet Poppadom’ if interested!) and the gay capital of the north (does the R&A know?). It’s Blackpool-Sur-Mere!

Ten minutes further in a taxi is Lytham where the following has been taking place; Darren has returned a silver jug; agronomists have been busy shaving it nice and tight; the rough areas have been left to grow to waist height and Ted Potter Jr. is preparing for a good-old-fashioned-knees-up on the trams with a curry and a boogie.

Ladies and Gentlemen, it’s the oldest and most prestigious major golfing event on planet earth, so pop your Little Boots on for the greatest game on grass as the Royal & Awesome rolls into town for the 141st Open Championship!

Date:                     19th – 22nd July 2012

Venue:                 Royal Lytham & St Annes Golf Club, Lytham St Annes, Lancs, England

It’s been 11 long years since the Tour Circus last rolled into Lytham and David Duval must be thinking that too (it was his last tournament win) here on the 11th Open outing over these fine links. For those of you old enough to remember, it is the only Open venue that is not directly on the sea; that starts with a par three; includes three par threes on the front nine and has three tough holes to finish (remember Seve’s shot from the car park on 16 in ‘79?).

It’s not a long track and it will favour accuracy over length due to 206 strategically placed bunkers near its narrow fairways and around its tiny greens – and sadly no one has said that it favours left-handers like Ted Potter Jr yet…

Yards:                   7,086 yards

Par:                        34 + 36 = Par 70

Field:   

Like all major tournaments, it’s the golfing crème de la crème this week including the top 50 in the world (minus Mssrs Simpson and Day who both opted for babysitting duties), the top 30 of both the 2011 PGA and European Tours, all previous Open Champions under 60 and Ted Potter Jr (500/1 (838/1 with BetDaq is available!)).

The field includes the walking legend that is Tom Watson (500/1) and every Open Champion from the recent modern era with the exception of Mark O’Meara – at the other end of the scale are two amateurs fighting for the silver medal; the motherlands Alan Dunbar (1/2 to take it) and the positively international Manual Trappel (6/4 – all Ladbrokes).

Consider…:

Luke Donald (37/1 with Betfair to be first round leader) nailed it when he said much of what you need to know; “It’s very fair, but it’s very tough. It’s certainly going to produce the guy who plays the best because there’s no escaping some holes; you’ve just got to step up there and hit good tee shots. You aren’t going to find lucky lies in the rough. You’re not going to be able to get to the greens from the bunkers. It’s about hitting fairways, hitting greens…”

Beyond that, the weather plays its part; and thankfully no rain is currently scheduled for competition days. There are 10 mph winds Thursday through Saturday and a positively challenging 20 mph wind on Sunday. Oooocha…

Ones to watch:

It is just a matter of time before Dustin Johnson (57/1 with 32Red) grasps his first victory in a major having had trophy’s snatched from his very clutches on two occasions; at the PGA Championship in 2010 and in this outing last year where he shared runner-up honors at Royal St. George’s after going OOB on the 14th. He tied for 14th in 2010 at St. Andrews and has proved he could win anywhere, could pound the par 5s and could deliver proven success in unpleasant conditions.

The cheeky Italian Francesco Molinari (49/1 with 32Red) failed to close the door on what would have been a wire-to-wire victory at last week’s Scottish Open, settling for his second straight runner-up finish and sixth top 10 in his last eight starts worldwide. He is second in the Race to Dubai and ranks highly on the European Tour in fairways hit and top five in greens in regulation. Does he have enough gas in the tank to compete again this week? I (ti) think so!

 

Ones to win:

The world’s top-ranked golfer has a pair of victories already this year worldwide – the BMW PGA and the Transitions Championship with 3 further top tens worldwide from 13 starts although his only two top 10s from 11 starts in the Open occurred in 2009 and 2010. Luke Donald (20/1 with BetVictor) has an improved range of shots from the tee that will be a valuable addition to his arsenal alongside his scrambling – which some think will see him finally grab the major honours that he deserves.

The first player in 2012 to hit the magical three wins is playing – he’s a former world number one and there is an argument that his recent swing modifications were built exclusively for this week. He’s fifth on the PGA Tour in total driving distance so won’t need the long stick often (we all remember his victory at Hoylake in 2006 when the big club gathered dust in his bag). He ranks 11th in greens hit and high in putting but more importantly he is Tiger Woods (10/1 with Ladbrokes).

Trick shots:

Ted Potter Jr to be the top finishing debutant delivers – 25/1 with Ladbrokes. (You heard it here first!!)

Ted Potter Jr to be the top finishing left hander will return you 14/1 with SkyBet (Thank me later!)

Ted Potter Jr to be the top finish American and you will get back 175 of what you put on (I said to you!)

Now cue the classic BBC golfing music and run VT…

Jenks Out!

About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

One Response to The 141st Open Championship

  1. Pingback: The 141st Open Championship « Fettes Management

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