Self Destruct: The 1999 Open Championship

Accidentally pushing the self destruct button happens more than we care to think about in the wonderful and exciting world of golf.

In recent years, we will all remember the pain suffered by Rory McIlroy (who subsequently demonstrated bounce-back-ability to take the US Open two months later). Others though are not so lucky.

To tie in with the start of the Open Championship this morning, lets have a look at the last major collapse at this most iconic of majors (not the British Open American friends!) and in particular the exploits of Jean Van De Velde in 1999.

With a three shot lead on the 18th tee, a double bogey 6 or better was all that seperated the Frenchman from the Claret Jug. The video reminds us of the events and what unfolded:

However, its not all bad karma. A few months later, Jean VdV revisited Carnasty to exorcise his demons with his well respected and trusted “Never Compromise” putter to see if he could beat the 7 he recorded only using the flat blade of his most prized tool. Watch that particular storyline unfold too.

To keep up with the very latest on what the scores are at Royal Lytham & St Annes GC this weekend, visit here.

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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