The 94th PGA Championship

94th PGA Championship

It is unusual for America to have anything really resembling history – in the grand scale of things – but this week’s lesson starts here; in 1670, the Head Chieftain of the Kiawah Indians led English Colonists to settle at Charleston Landing. With a little bit of home and garden help in 1991, the colony has grown to 1,170 settlers that remain on this unique island protected by towering gates and fences, some security guards and huge unwelcoming dogs.

For one week only though, it’s a different kind of interloper who has invaded this former baron land; an affluent multi-cultural multi coloured brand crazy native playing their own version of cowboys and Indians. It sounds primitive (and is) and involves sticks – some short, others long – and small white balls. Much fist pumping and hollering (hopefully not the “get in the hole” variety!) and it’s a major event in the calendar! Ladies and Gentlemen, roll up, roll up, the circus is in town. It’s the greatest game on grass – stand by your teepees and order in an Indian for the 94th PGA Championship from Kiawah Island!

Date:                     9th – 12th August 2012

Venue:                 Kiawah Island Golf Resort, South Carolina, USofA

Designed in 1991 by Pete Dye (you can tell that by the use of salvaged railway sleepers everywhere!) specifically for the Ryder Cup – this course, this year, ranks as the longest ever played on the PGA Tour – coming in at a whopping 7,676 yards (a lengthy par five longer than Royal Lytham for the Open Championship)! Consistently rated as one of the best and yet, due to large slopes, bunkers and tough Bermuda grass, most difficult courses on the planet (Golf World, Digest and others), it is a lengthy stern test of golf that was designed so that players have a view of the shoreline of the Atlantic but also exposes golfers to the oft-strong winds in the area.

Yards:                   7,676 yards

Par:                        36 + 36 = Par 72

Field:    

Once again the world’s best players meet for the last shot at glory including all of the top 103 in the world rankings (Webb Simpson and Jason Day allowed a return from babysitting duties!) and the top ten of most of the important tours and performance gauges around the world. The running order includes 28 winners from the 2012 PGA Tour (33 victories), 57 European Tour members (14 debutants), 13 PGA Champions, 33 Major Champions with 54 trophies, a young Matteo Mannesaro (363/1) and a Welshman (Jamie Donaldson) (615/1 – both BetDaq)!

Consider…:

I’ll keep this brief but this week, it’s clear that the player needs to be able to cope with (significant) length, (significant) wind, (significant) bunkers, (significant placement of) water and the fact that this is the last major of the 2012 year and the Ryder Cup looms so there’s a lot a stake and, like our forefathers, its survival of the fittest.

Ones to watch:

Is a true links specialist and has performed well in all of the seasons majors this year and so Graeme McDowell (45/1 at 32Red) (with his worst major result of 2012 a quite highly contended 12th at the Masters) is one to watch – following on from his 2nd in the US Open and a fifth at the Open Championship (not the British Open by the way!). For each day that the wind blows – this seaside expert probably will gain one shot per day on the field…

Tigers (10/1 with Ladbrokes) record in the majors rivals the best in the world – especially when his rather dull and monotonous iron play from the tee puts him in contention. We all know his putting is just one tweak from its best and so, love him or hate him; spitting, shagging and club hurling aside, he is the major draw in-case he brings his A-game. And if the former world number 1 doesn’t – it’s usually quite fun watching the best ever golfer come a cropper (like we all usually do)….

Ones to win:

Jason Dufner (28/1 with SkyBet) has finished no worse than 7th in his last four starts on the PGA Tour and has delivered back to back top fives in the PGA Championship in the past two years. He is one to win this week where he would add another victory to his two already on the big US tour. Lies sixth in greens in regulation, 5th in scoring average and total driving, 3rd in the FedEx Cup, 2nd in the Money list and so the only thing left is….

Despite only 14 events having been played in the US, seven top 25’s have been clinically delivered, in Europe it’s a similar story; 5 top tens in ten starts including 2 wins and a second at the Masters. For me, major winner Louis Oosthuizen (40/1 with BetDaq) looks like he is hitting the form that helped him breeze to the 2010 Open at St Andrews. He ranks 4th in longest drives, 3rd in shots around the 200 yard mark and 1st in putting from inside 5 feet. Surely a second major is not beyond him….

Trick shots:

The half way (36 hole) leader WILL be Jason Dufner and returns 33 of what you put on at PaddyPower.com. Statistically he has the lowest score on Tour after 18 holes and so you do the math’s and see what happens…

It’s cruel but it’s fun – Luke Donald to miss the cut returns 5/1 with StanJames. He doesn’t do it very often, but sadly more often than not in the major championships…

Top former winner is also a new tip for me – and so take Phil Mickelson (at 7/1 with PaddyPower.com) and subscribe to the when-you-least-expect-it theory with me!

Lastly – here’s a triple chance winner for all non believers. Westwood, Duffner and Dustin Johnson return 8/1 with SkyBet if you fancy hedging your bets a little!

Jenks Out!

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About davidmorganjenkins
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands. I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors. I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period. In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members. I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives. Key skills Developing & implementing business plans focussing on sales, profits & volume Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence Developing, influencing & implementing plans & partnerships that deliver competitive advantage Effective planning & delivery of multiple channel, venue & geographical programmes & projects Leading & managing operation, marketing & business development teams to believe in their ability to succeed Experience headlines Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service Business administration: P&L, performance, improvement & operational management Marketing & brand; communications, brand management, development & membership/loyalty Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates Technology; CRM, web TV, new media, smart phone/iPhone applications

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