sales • marketing • business development • strategy
March 2, 2016 Leave a comment
Author: James Kerr, Legacy
I stumbled upon this earlier today – its impressive and perhaps explains why so much has been achieved by so few. The cross-over and applications in business are all too obvious too.
I am an experienced international, commercial, strategic business leader delivering customer focussed initiatives for world class leisure & sports brands.
I have a credible track record of leadership and senior management experience in particular with business operations, marketing & business development within leisure, sport, ecommerce/retail & B2C sectors.
I have a unique creative vision, supported by sound financial management & budgetary responsibility having increased brand awareness, sales & core revenue by 60% & profit 200 % at Football Aid over a 3 year period.
In parallel, I am centred on attention to detail ensuring a consistent product offering and the greatest possible customer experience. This is delivered through strong collaborative teamwork and creating a culture of creativity, determination and enthusiasm amongst team members.
I possess an ability to cement & develop relationships at all levels and can easily engage, report to & upwardly manage share & stakeholder alliances ensuring delivery of business objectives.
Key skills
Developing & implementing business plans focussing on sales, profits & volume
Bringing sales & marketing strategy to life to inspire customers; making visions/dreams a reality
Customer service; driving enhanced customer satisfaction & delivering a reputation for excellence
Developing, influencing & implementing plans & partnerships that deliver competitive advantage
Effective planning & delivery of multiple channel, venue & geographical programmes & projects
Leading & managing operation, marketing & business development teams to believe in their ability to succeed
Experience headlines
Commercial; sales, strategy, development, marketing, sponsorship, promotion, customers service
Business administration: P&L, performance, improvement & operational management
Marketing & brand; communications, brand management, development & membership/loyalty
Ecommerce & retail; FMCG, optimisation, data (CRM), social media, SEO, PPC & affiliates
Technology; CRM, web TV, new media, smart phone/iPhone applications
