TIGA shortlisted for Trade Body of the Year

TIGA, the trade association representing the UK games industry, has been shortlisted for ‘Trade Body of the Year’ in the prestigious Public Affairs News’ Awards.

TIGA is up against three other bodies in the Public Affairs News’ eighth annual awards. These Awards seek to recognise excellence across a growing and increasingly diverse public affairs sector. Shortlisted in the same category of‘Trade Body of the Year’ are the Airport Operators Association, Animation UK and the Energy Networks Association.

Dr Richard Wilson, CEO of TIGA, said:

“Being shortlisted for such a prestigious award is an absolute honour and we are delighted that the work of our team has been recognised.
“TIGA, the association for developers and digital publishers, is focused on supporting developers and digital publishers through the provision of professional business advice, networking opportunities, and effective representation. Above all, TIGA successfully convinced the Coalition Government to introduce Games Tax Relief in the 2012 Budget, a measure which reduces games production costs. TIGA expects that this policy measure will secure 4,660 jobs and £188 million in investment over five years. TIGA will continue to focus on serving our members’ interests ever more effectively.”

Jason Kingsley, TIGA Chairman and CEO and Creative Director at Rebellion, said:

“I’m delighted that TIGA has been shortlisted for the Award of ‘Trade Body of the Year’. TIGA successfully won cross-party support for Games Tax Relief and successfully encouraged the Coalition Government to back this measure. Games Tax Relief will make a significant difference to the UK games industry so it is excellent that TIGA’s achievement has been acknowledged.”

Ella Romanos, TIGA board member, CEO of Remode, and founder of Extended Play, the umbrella organisation which supports the South West games industry, said:

“TIGA does a great job in campaigning for the video games industry and in helping small companies to grow. I’m pleased that TIGA has been shortlisted as ‘Trade body of the Year’ and I hope that this achievement will drive TIGA to make further progress on a range of fronts.”

Notes to editors:

About TIGA:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. Since 2010, TIGA has won 12 business awards and has been nominated a finalist for 9 other awards. In 2010 TIGA won two business awards including‘Trade Association of the Year’ from the Trade Association Forum. In 2011, TIGA won eight business awards including ‘Trade Association of the Year’ from the Trade Association Forum, ‘Outstanding Organisation’ from the Chartered Management Institute and two Global Business Excellence Awards, including‘Outstanding Marketing Campaign’. Richard Wilson won the ‘Leadership Award’ from the Trade Association Forum and the ‘Outstanding Leader’ award from the Chartered Management Institute. In 2012, Richard Wilson won the IoD’s East of England Director of the Year Award. TIGA is an Investors in People organisation. Also in 2012, TIGA won a Global Business Excellence Award for its ‘Outstanding Public Relations Campaign’ for Games Tax Relief.

TIGA’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For information about the Public Affairs News Awards, please see: http://www.publicaffairsnews.com/panawards/shortlist

For further information, please contact Dr Richard Wilson, TIGA CEO on: 07875 939 643, or email: richard.wilson@tiga.org.

Public Perception: London 2012

The Olympics certainly started with a bang, courtesy of one Danny Boyle. But while the measure of true sporting achievement continues in earnest in venues around Englands Capital City, what is the perception of the British public on a sporting spectacle that they have helped fund?  Find out with our London 2012 Olympic infographic on the thoughts of a Nation.

Infographic by PolicyExpert.

Behind London’s 2012 Olympics

While the ringing of the bells marking the 12 hour countdown to the opening ceremony continue to ring in our ears, why not take a second to consider some of the bigger stats behind the facade of Londons 2012 Olympic Games.

Olympic Ins and Outs: London 2012

There is a plethora of sporting disciplines coming together over the next 16 days and its enough to confuse and flummox the most ardent of sporting supporters however, worry not – all you ever need to know about the London Olympics in 2012 is here in this handy desktop viewing guide.

40 Creative QR Codes (Part 4)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Dennis Ritchie. A smart idea that actually helps to introduce a person. RIP Dennis Ritchie, the man who helped greatly to shape the modern digital era. (Image Source: @jreyesgs)

dennis ritchie 40 Gorgeous QR Code Artworks That Rock

AXIA Agency. Seriously artistic and a bit sketchy as well, but it looks really nice! (Image Source: AXIA Studio Graphique)

axia agency 40 Gorgeous QR Code Artworks That Rock

Das Kann Weg! QR code is invading the street art category. (Image Source: alles banane)

das kann weg 40 Gorgeous QR Code Artworks That Rock

Cubismo Iluminado. Undoubtedly the codes carry rich amounts of data. (Image Source: QR Street Art)

cubismo illuminado 40 Gorgeous QR Code Artworks That Rock

Trinity. Truly genius. I strongly suggest that you read the entire post, and all I can say is it’s magical. (Image Source: QR-ART)

trinity 40 Gorgeous QR Code Artworks That Rock

Amy Goodman. For this portrait, a total of 2304 QR codes were used, and they link to 9 years of Democracy Now videos. A Masterpiece indeed. (Image Source: scott_bl8ke)

amy goodman 40 Gorgeous QR Code Artworks That Rock

2.5D. Not only can it serve as a code that stores information, QR codes can also easily become the kind of art that could be showcased in exhibitions. (Image Source: burtonwood + holmes)

2 5d 40 Gorgeous QR Code Artworks That Rock

Qkies. QR codes on cookies, how could you resist! Besides the creativity, both composition and execution for this photo are great. (Image Source: Markus Hensgen)

qkies 40 Gorgeous QR Code Artworks That Rock

Cupcakes. QR code is the new trend for the baking industry! And yeah, the codes work. (Image Source: caseorganic)

cupcakes 40 Gorgeous QR Code Artworks That Rock

GeekUp Cake. A birthday cake made for the GeekUp Leeds’ first birthday and yes, it’s really geeky. (Image Source: urbanwide)

geekup cake 40 Gorgeous QR Code Artworks That Rock

QR Pumpkin. I think the middle one is used to amuse people instead of scare them. (Image Source: mattedgar)

qr pumpkin 40 Gorgeous QR Code Artworks That Rock

Reflection

Kudos to all the magical designers that really taught us to think out of the box by making QR codes look creative yet still work! In this era, you could really never guess what could be the next genuine artform, but this showcase probably enlightened us to a fact: anything, physical or virtual, has the potential to become the art!

Spotted a creative QR code designanywhere or have you made one to show off your creativity? Don’t be shy to show it to us then, let’s have some scan-delicious fun!

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

40 Creative QR Codes (Part 3)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Qubism. Looks like a labyrinth, but no worries, your QR code reader could decode it. (Image Source: QR Arts)

qubism 40 Gorgeous QR Code Artworks That Rock

Chinese Seal. I must say that I love this one, not because it’s red, but because it’s great. (Image Source: Ocean Cohen)

chinese seal 40 Gorgeous QR Code Artworks That Rock

Hand-drawn. I bet that it would fail, but heck, it works! Man, this is simply unbelievable. (Image Source: Bnpositive)

hand drawn 40 Gorgeous QR Code Artworks That Rock

Floral. Considering the technical difficulty, this could only be done by a professional, and it’s artistic to say the least. (Image Source: Matt McDonnell)

floral 40 Gorgeous QR Code Artworks That Rock

Warner Brothers Japan. Warner Brothers in a new art form. Simplicity is everything. (Image Source: SET)

warner brothers japan 40 Gorgeous QR Code Artworks That Rock

Louis Vuitton. Strategically targeted to female customers. You’re smart, SET. (Image Source: SET)

louis vuitton 40 Gorgeous QR Code Artworks That Rock

Moet & Chandon. How about the drink splashes on the code? Talk about creativity! (Image Source: SET)

moet and chandon 40 Gorgeous QR Code Artworks That Rock

The Curiosity Project. This piece is really interesting. It’s actually an ambitious project in which you can scan the code daily to get a dose of inspiration. Like the idea! (Image Source: Lauren Manning Design)

the curiosity project 40 Gorgeous QR Code Artworks That Rock

Magic Hat. Never thought that the old school bottle cap could be revived in this way. Sleek. (Image Source: QR Arts)

magic hat 40 Gorgeous QR Code Artworks That Rock

Treasure Map. Still not sure about the destination? Scan it! (Image Source: @jreyesgs)

treasure map 40 Gorgeous QR Code Artworks That Rock

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

40 Creative QR Codes (Part 2)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Allied Pickfords. But the truck is blocking the code! No worries, still functioning at its best. (Image Source: SET)

allied pickfords 40 Gorgeous QR Code Artworks That Rock

Invaders. Space Invaders have never failed to invade any art form that has the potential to be geeky, and this invasion is helped by QRious déco. (Image Source: QRious déco)

invaders 40 Gorgeous QR Code Artworks That Rock

Auto Chrome. With this gorgeous design, it’s proven that overlapping dots work fine with the code. (Image Source: QRious déco)

auto chrome 40 Gorgeous QR Code Artworks That Rock

Elie Vazar. A truly unique one that attracted me to pick up the scanner, curious to try it out. (Image Source: QRious déco)

elie vazar 40 Gorgeous QR Code Artworks That Rock

IPA. Besides the cool visual, the designer must have put in so much extra effort and planning to carve out this fabulous piece. (Image Source: QR Arts)

ipa 40 Gorgeous QR Code Artworks That Rock

Corkbin. Quite standard but twisted some shapes and colors. It actually looks delicious! (Image Source: Paperlinks)

corkbin 40 Gorgeous QR Code Artworks That Rock

P.Diddy. At first glance,I thought “Wow, this could make a really good business card!” Qrezy is truly professional at QR code design. (Image Source: Qrezy)

p diddy 40 Gorgeous QR Code Artworks That Rock

Ginuwine. Looking at all these portraits, I think it’s time to order a QR code for myself too. (Image Source: Qrezy)

ginuwine 40 Gorgeous QR Code Artworks That Rock

Andrea Hamilton. Using your portrait is actually a good idea, as the human’s face, especially the eye, could attract a great deal of attention. (Image Source: Qrezy)

andrea hamilton 40 Gorgeous QR Code Artworks That Rock

The Fillmore. Fun, fun, fun, that’s what this design is about! (Image Source: Paperlinks)

the fillmore 40 Gorgeous QR Code Artworks That Rock

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

40 Creative QR Codes (Part 1)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

qr code artworks 40 Gorgeous QR Code Artworks That Rock
(Image Source: Qrezy)

Today, just about anyone can bring their boring QR code design up a notch. Here are just 40 thematic QR codes with creative, promising and beautiful designs! While some of them may look a world away from the usual black and white QR code, you will be surprised with the fact that they actually can be scanned for info. Most of the QR codes can actually work, but not every photography app or QR scanner application can detect them. However, you can still search and download multiple QR scanner apps from the app store to try them out. So what are we waiting for? On to the list!

Angry Birds. Can you get 3 stars for this stage? Very cool design, but floating blocks are only possible in the latest Angry Birds Space! (Image Source: Ads of the World)

angry birds 40 Gorgeous QR Code Artworks That Rock

JESS3. Just as how it introduces itself, JESS3′ QR code art is all about creativity. (Image Source: JESS3)

jess3 40 Gorgeous QR Code Artworks That Rock

Assorted. Inspiring and entertaining, their codes, like the ones below, just work! (Image Source: JESS3)

assorted 40 Gorgeous QR Code Artworks That Rock

Fluid Pumping. Love the fluid pumping illustration! Awesome improvements that spice up the QR code’s look, who says only black and white can get all the fun! (Image Source: JESS3)

fluid pumping 40 Gorgeous QR Code Artworks That Rock

Cartoonic. I perceive the QR code as something square always, but not any more after I witness these quirky designs – and they work! (Image Source: JESS3)

cartoonic 40 Gorgeous QR Code Artworks That Rock

Lego Bricks. It’s really encouraging to find this 3D QR code! A rarity in the QR code industry. (Image Source: JESS3)

lego bricks 40 Gorgeous QR Code Artworks That Rock

Facebook. Truly genius! (Image Source: JESS3)

facebook 40 Gorgeous QR Code Artworks That Rock

Fruit Ninja. And when I first view the design, I was thinking the way to slash them all in one hit! (Image Source: Qrezy)

fruit ninja 40 Gorgeous QR Code Artworks That Rock

Emily the Strange. When I reach this from a Japanese site, I knew that this cool design could work. (Image Source: SET)

emily the strange 40 Gorgeous QR Code Artworks That Rock

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

The Genius of John Jacobs (Part 3)

Author: Will Pearson @ European Tour

To mark the 40th anniversary of the first European Tour event, europeantour.com sat down with its founding father, John Jacobs OBE. In this, the third and final instalment in a series of features, we look at John Jacobs – the teacher, and explore the methods that have been embraced by the very best in the business.

The principle of causality, in its most rudimentary form, is essentially a simple one.

The theory explores the relationship between two events and considers that one has occurred as a direct consequence of the other, a philosophy that John Jacobs has long made the cornerstone of his teaching mantra.

Jacobs, though, as is so often the case, has a way of putting things to make them appear altogether more straightforward, a characteristic planted at the root of his extraordinarily successful coaching career.

“Cause and effect,” he opens definitively, in such a way as to emphasise each word as if it were an individual utterance. “It was always about teaching people; it was always about the flight of the ball; it was always about realising that the only function of the golf swing is to deliver the club head.”

Simplicity has always been paramount in the fundamentals of Jacobs’ teaching methodology, a centred approach based around one key factor – how the ball reacts after it has left the clubface – and it was an idea that not only changed the face of golf tutorship when he introduced it in the 1960s, but one which has also inspired coaches to this very day.

Most importantly of all, however, his breakaway methods grabbed the attention of golf’s leading lights, and at one time or another he has taught, or at least advised, no lesser names than, Seve Ballesteros, Tony Jacklin, Jack Nicklaus, Greg Norman,  José María Olazábal, Tom Watson and so many more.

Teaching is an inherently results-driven business and Jacobs’ simple theories frequently produced rapid improvements through the smallest of alterations, a corollary that has endeared him to the very best purveyors of the sport.

In the introduction to his magnum opus written with Ken Bowden – former editor of Golf Digest – and first published in 1972, Practical Golf, Jacobs penned what had already become his steadfast credo when it came to teaching golf. Some 40 years on, on a chilly late winter’s morning, he spells out the same doctrine almost word for word, so ingrained it is into his psyche he doesn’t even pause for thought.

“The only purpose of the golf swing is to move the club through the ball square to the target at the fastest possible speed,” he says. “It doesn’t matter how this is done or what the swing looks like – this is of no consequence at all – as long as it can be repeated time and time again.”

Jacobs’ revolution was that he would diagnose a pupil’s golf swing from the flight of their ball, analysing the effect then working backwards to establish the cause before determining the necessary correction. It was brilliantly simple and it proved highly popular.

“It sounds silly,” he prefaces, “but technically, golf is a much simpler game than most people realise. It’s almost self-explanatory. Mishits are so often simply caused by one of two things: an open clubface or a closed one. We called it the “geometry of impact”, and it is just logical.”

Jacobs has always placed his students at the core of his coaching approach, a pivot round which to implement his unique style, “I don’t teach a method, I teach people,” he says determinedly, and he identifies his own struggles as a schoolboy at Maltby Grammar School as a key influence in his success as a coach.

“I was never any good at school but I’ve always been logical,” he says. “I was a slow learner, but I also felt that my teachers’ explanations were rushed and lacked explanation. Once it had been repeated to me, slowly, it was no longer confusing and would then stick. It taught me the principles of how I would go on to teach golf.”

Jacobs is a people person; he is as engaging and entertaining as he is informative, and upon meeting him you sense immediately the characteristics that made him just so popular as a teacher. His talents of demonstration were no less impressive than that of a concert pianist who can improvise a soaring cadenza midway through a Beethoven concerto; he could shape the ball this way and that, left-right-high-low, push-pull-slice-hook, mimicking a student’s flaw with his own swing to reproduce the same results and sometimes even identifying a fault with his back to a pupil’s swing, merely from observing the ball’s path through the air. “That wasn’t me showing off,” he stresses, “that was letting them all know that I know.”

Even before he had fully established his revolutionary approach to coaching, Jacobs’ affable disposition had endeared him to his punters from his earliest forays into teaching at Hallamshire – where he was assistant professional after leaving the RAF in 1947 – and subsequently at Gezira Sporting Club in Cairo – where he moved in 1949 with his wife Rita – and his lesson books were always brim full with bookings.

After returning from Egypt to begin what would prove a modestly successful career as a tournament professional, Jacobs took on the role of professional at Sandy Lodge, just outside of London. His teaching proved no less popular there and he found himself, although he is at pains to admit it, resenting the distraction somewhat.

“I hated teaching at Sandy Lodge,” he confesses. “Don’t get me wrong, they were wonderful people, I was very happy there and it was satisfying to know I was wanted and helped people, but it was at a time when I wanted so much to be working on my own game.”

Jacobs tried, to no avail, to stem the flow of customers by hiking up his lesson fees but it had no effect, his lesson book remained booked up for weeks to come.

Having never quite achieved the levels of success as a player that he had so vehemently desired – “I was always mad to be a great player,” he says – Jacobs was somewhat a victim of his own success as a coach (even turning down two invitations to play the Masters Tournament thanks to a bulging lesson book in the mid-‘50s) and he hung up his bag and retired from life as a tournament professional at the age of 38 in 1963.

The tournament scene’s loss, however, was to be golf’s gain.

Peter Dobereiner, in the preface to Laddie Lucas’ biography on Jacobs, issues a call of thanks to the decision: “John Jacobs once told me that it was not until he retired from competitive golf that he began really to understand the swing, adding wryly ‘If only I had known then what I know now’. I am glad that he ordered his career in this back-to-front manner. The world may have lost a great player but they are ten a penny. But because John turned his intelligence and energies to teaching whilst in his prime he was able to develop into one of the most significant figures in contemporary golf as a coach.”

During the 1950s, Jacobs had begun to coach numerous national and amateur teams across the continent – a move that would pave the way for the burgeoning tournament scene he would later marshal into The European Tour – and on home soil in the form of Walker Cup players, and in 1964 he decided to fully dedicate himself to teaching.

It was in this period that Jacobs established his Practical Golf Schools, institutions advocating his ground-breaking theory, and ones that continue to flourish today.

In 1962 Jacobs had made an important sortie into print in Golf World magazine at the behest of Ken Bowden – journalist, author and editor – to write instructional pieces, and the two formed an alliance that would have significant implications in Jacobs’ future.

He reflects: “Ken could put me down on paper better than I could, better than anyone could. And he of course later [in 1969] became the editor of Golf Digest in America – after they had realised what a genius he was – which really gave me an entrée to make my name over there.”

Bowden gave Jacobs the opportunity to espouse the virtues of his breakthrough teaching technique to the Golf Digest teaching panel, a formidable group that included Cary Middlecoff, Sam Snead and Bob Toski amongst others, and initially he faced no small resistance to his foreign concept. “They were all wrapped up in Nelson, in Hogan, the square-to-square method, and Nicklaus, far too upright swings,” Jacobs remembers, “but they were all charming and we rarely fell out.”

Not only did they not fall out, but Jacobs won them over – and fairly quickly, as Bowden recalls: “From the pure logic of his argument they accepted he was right. He changed the thinking of the Golf Digest panel and, thereby, he changed the mass of American thinking about the golf swing.”

Nowadays, the point of impact is where all great teachers start, but at the start of the 1970s Jacobs was the trailblazer who put the theory into words and into a structured practice. “I was the first in that respect,” he says, “thank God people look at things that way now. I didn’t know I was the first, it wasn’t a conscious decision, I just knew that my focus was the ball.”

Over the years, Jacobs has been involved in many instructional books, but none more famous or renowned than his 1972 publication, Practical Golf. It was in 1971 that Jacobs and Bowden collaborated to put the tour de force together, putting into one piece of work the best of Jacobs’ teachings. Having been translated into a plethora of languages, release and re-released over the ensuing years, it remains one of the most successful instructional golf books ever produced.

Having admitted to at first hating teaching, Jacobs found a forum that far better suited his approach, revelling in teaching people to teach.

He says: “Immediately when I got into the group teaching business and I could go down a line of pupils: diagnosis; explanation; correction. I love that sort of teaching. It sounds awfully conceited, but I was bloody good at it and I wouldn’t move until they’d hit a really good shot.

“You can’t teach people how to teach without pupils and so they would all trail behind me and those people have all themselves now become very good teachers in their own right. I have some books by some of them and they are all very generous in saying where they got their style from.” Two of those “very good teachers” happen to include Hank Haney and Butch Harmon – both now coaches to some of the world’s top players and globally known as men in the upper echelons of the coaching game.

“In Hank’s first book he was very kind,” Jacobs reflects. “He said: ‘John Jacobs is not the best golf teacher in the world; he’s the best golf teacher has ever been.” Meanwhile, Harmon was equally as effusive in his praise of Jacobs, once saying: “John Jacobs wrote the book on coaching. There is not a teacher out here who does not owe him something.”

Two of the great stalwarts of American golf, including the man widely regarded as the finest player to ever grace the earth, have in the past turned to Jacobs for advice.
Jack Nicklaus, when struggling from the tee in a practice round shortly before the 1969 Open Championship at Royal Lytham& St Annes turned to Jacobs – who was walking with the group – and said in exasperation: “Come on, you’re supposed to know something about it, what do you think?” “Thank God for that,” Jacobs had replied. “I thought you’d never ask.” He told Nicklaus he needed to stand up straighter to allow a fuller turn inside, a correction he would make in later years to great effect.

And shortly before The 1981 Ryder Cup at Walton Heath, the second time Jacobs Captained the European Team, Tom Watson asked for some advice to which Jacobs responded: “With the match only a few days away? Not on your life.” Two years later at Gleneagles, Watson collared Jacobs and asked him, “What was it you were good enough not to tell me then?”

Jacobs remembers vividly: “I took a look at him and he got everything right except he was using his five iron with the flight of a four iron.” Not often one to toot his own horn, Jacobs also adds: “I like to think that’s why he’s still playing like he is, from some of the tips I gave him that day.”

The speed at which Jacobs could diagnose a flaw in a student’s ball flight endowed him with a ‘Quick-Fix’ moniker, a factor that led to the pseudonym ‘Dr Golf’.

Tony Jacklin, two-time Major Champion and four-times Ryder Cup Captain, once spelt this out: “I just wanted John for five minutes. I didn’t want him for thirty. He saw it all with me so quickly: attack on the ball, and what it was giving. Then alignment, set-up, shoulders, ball position, tempo. It was all there in five minutes.”

At times, though, Jacobs had to dig into his inner reserves of northern grit, a personality trait which helped him manage some of the game’s most colourful characters.

“I think I was a good teacher because I was sure of my ground and quite full of authority,” he speculates. “It wasn’t ‘I think you should’ it was ‘You should’.

“Seve was difficult to teach,” he continues.  “I remember I was being very firm with him one day, and he said, ‘John, I am very strong when I’m playing’ and I responded, ‘Seve, I am very strong when I’m teaching.’ It just came out; I wasn’t trying to be clever or anything.

“At The Ryder Cup once when he was struggling he must have hit 300 drives for me in front of 2,000 people and probably all but four hit the fairway.

“All I told him was: ‘Don’t worry about your backswing, come from there and shift there; I’ve opened the door will you please shut it. Hit from the inside, clear the left side.’ That’s all he needed. The next morning Seve came back to me and said: ‘John, thank you for yesterday, I think I’ll stay as I am.’”

Jacobs maintains a special bond with one of Ballesteros’ closest allies in his lifetime, 2012 Ryder Cup Captain, José María Olazábal, who, knowing we were visiting his home, asked us to send Jacobs his warm wishes. The two are kindred spirits, lifelong outdoorsmen who love to fish and hunt, and Jacobs refers to him often throughout our interview by the affectionate cognomen ‘Chema’.

Olazábal wrote a touching tribute in Peter Dobereiner’s Golf in a Nutshell with John Jacobs that read: “John Jacobs is an extraordinary teacher, whose help and advice I have had the benefit of since boyhood. He is both patient and constant, and his influence on my golf and on Spanish golf has been enormous.”

Jacobs spent some time altering Olazábal’s grip with the driver and smiles when he says: “We are great buddies, but on the other hand he was very difficult to teach. Like Seve he is very strong minded. Oh yes, he didn’t accept anything unless I could prove it.”

After a tied third finish at the 2005 Open Championship at St Andrews, Olazábal was once again quick to praise Jacobs’ continued input.

The prolific and varied life that Jacobs has lived has been touched so often, by so many legendary names, that with barely any prompting the captivating tales and opinions simply pour unhindered from him.

For such an aficionado to the fate of the golf ball upon leaving the turf, I enquire, who does Jacobs consider the best hitter he ever saw?

“I was lucky enough to play three rounds of golf with Byron Nelson in 1955, after he’d retired, in an event at Thunderbird in Palm Springs and he just hit everything dead straight. The way he flattened his swing at the bottom with his legs was genius, unteachable genius. He remodelled his swing early in his career and said he knew after that he would never play badly again. What a wonderful thing to be able to say.”

And what does Jacobs believe is the most important quality of a truly great player? Jacobs responds: “The thing that perhaps defines the best golfers that have ever lived is refinement of the golfing mind; the ability to play a hole with a completely clear brain after having a bad one before it.

“I used to say temperament one, technique two, physical three and Peter Thomson I would say had the most natural temperament of anyone in my era. I know him very well; I had played that exhibition match with him in Cairo in 1951 and he had been sitting in an old Constellation for six hours and was stiff as a board.

“He played the first nine holes hitting everything out of the heel but continued to get it up and down.  He loosened up a bit and came home in 32 or something for a 68 and he had been struggling all day, but still did it, still got it done. That’s what counts.”

Having watched the greats of golf throughout this life, such as the aforementioned five-times Open Champion Thomson, what does Jacobs think when he looks at where golf, and golfers, have taken the sport in more recent times?

“The thing is, they are all so very good now,” he says. “I’m hugely impressed by the control of distance they have with their shots to the flag, the consistency and handling of their ball flights. All of the guys at the top, they just hit the ball so well, so pure. Their techniques these days are just so sound and I think that is thanks to the standard of teaching we now have.”

When Jacobs converses, his default setting is teaching. He clearly loves discussing the vagaries of golf technique, from swing paths and club arcs to grips and wrists, to legs versus arms, turns, and, predominantly, corrections. It is visibly as much of a fascination now as it ever has been in his seven decades of teaching.

Ken Bowden, in the foreword to the masterpiece that is Practical Golf, admirably sums up Jacobs’ God-given talent in imparting golfing wisdom: “Whatever he might have done in life he would have been good at himself, but probably even better at showing other people how to do it. He has the experience, the temperament, the authority, the knack, the vocabulary, and – although after an exhausting day on a driving range or practice ground he will deny it – the desire to teach.”

And so, yes, cause and effect; effect and cause.

American poet and essayist Ralph Waldo Emerson, somewhat of an authority on such matters, famously once said, “Life is a perpetual instruction in cause and effect,” and never has there been more of a case in point than that of Jacobs’ own journey; it is a statement, an epitaph that was not only inscribed indelibly into the intricacies of his own golfing theology, but one that imbued his very life and career path.

Jacobs never intended to become the world’s finest golf teacher, “No, I was going to be the greatest player that ever lived,” he says, “but you can’t choose what gifts you are given.”

But thanks to his natural affinity in golf’s teaching sphere, by simply being so very good at it, the effect was that coaching overpowered all the other facets of his life in golf, be it his time spent as a player, administrator, television commentator, Ryder Cup Captain.

To put it another way: Jacobs has spent the majority of his rich life passing instruction on the game he loves. That he also achieved so much in all of the above fields, particularly in his establishment of The European Tour in the early 1970s, is all the more remarkable.

Despite losing some of his physical prowess in recent years thanks to the inevitable niggles of later life, Jacobs still has a net set up in his garden for those looking for drive-thru corrections to their technique. He also still likes to hit the odd ball in there himself.

“I have a stool set up next to the net,” he says, “so I can hit three balls, have a sit down, then hit some more. I might not strike them quite like I used to, but the game never leaves you.”

For a mind as brilliant as Jacobs, though, he often diagnoses a players fault by description alone. Shortly before we arrived at his Lyndhurst home in Hampshire , England, he received a phone call from former Ryder Cup player and Vice Captain Paul McGinley who had been experiencing some recent difficulties with his game.

“I just asked him what his ball was doing with his five iron and knew exactly what was going wrong with the swing,” he says simply. “Diagnosis, explanation, correction.”

Perhaps it was the contact from McGinley, or the earlier message from Olazábal, but Jacobs – as lively and partisan a European golf fan as you are likely to find – has The Ryder Cup on the brain and it elicits a sparkle in those wise eyes.

With a look of steely resolve and compassion, an expression that reflects the famed temperament and golfing appetite that has spurred him on to such an eclectic career in the sport, Jacobs says emphatically: “I’m not one to try and muscle my way in, but I’d still back myself even now to provide a quick-fix to our Ryder Cup players in the heat of the match.”

And coming from John Jacobs, a man whose advice has been so sought-after, cherished and savoured by many of the finest exponents of the game over the last 60 years, from Ballesteros to Nicklaus, Jacklin to Olazábal, you wouldn’t bet against him being right.

The Genius of John Jacobs (Part 1) can be read here.

The Genius of John Jacobs (Part 2) can be read here.