Marketing generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, and so inextricably linked to sales, it can be concluded that marketing management is one of the major components of business.
Fettes Management marketing skills cover all sub sections of the full marketing mix including marketing communications (direct mail, email, outbound contact centre, PR), database marketing, online, advertising, events, branding and much more.
For further information on what Fettes Management can do to imrpove your marketing for best commercial results, please get in contact.
“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”