Strategy in sales is an integral part of the account / sales management process. The management process includes regular and timely discussions on specific selling responsibilities, activities, review of information, knowledge gains, and projected results.
Sales is not merely the recruitment of underpaid telesales individuals to go one by one through a list of possible customers or leads. It combines the simple skills of use of information (knowledge is power) and as such quick improvements to sales can be see by the right approach including the right knowledge of the company, the customer, the market and sales – who, what, how and when.
The Fettes Management approach to sales is to understand your market offering, including how you go about securing sales, examining any wasted effort in order to provide the simplest, safest and strategically most effective and efficient route to delivery that match your goals and anticipated milestones.
“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.”