Ten Tips For Using LinkedIn

Whether you’re new to LinkedIn or have only just signed up, here are a few basics tips to bring yourself up to speed.  

1. Invest time in creating a complete profile

Complete means filling in every single section: skills and expertise, career history, adding an appropriate photo, a link to your company website and recommendations from the people who know you and your work best. Import your email contacts. This will help you to build your immediate network quickly and with relevant, interested people.

2. Join groups based on your interests.

If you are like me, try these three for starters: The Sports Business Exchange, World Sports Forum and Ecommerce and Online Marketing Experts. Post a discussion topic in each of these groups, whether it’s asking for advice for a problem you need help with, or some best practice from your job that you would like to share with others. When people respond, make sure you acknowledge their replies, and if you could be useful to one another in the future then send a connection request.   Assuming you got this far, there are other ways that you can really get the benefit of having an active and engaging LinkedIn profile. You need to learn how to build networks that deliver more value – and how you can become a more useful connection to others.

3. Build contacts through LinkedIn Signal  

LinkedIn Signal can help you build new contacts with shared interests. Change the search box option from ‘People’ to ‘Updates’ and type in “Sports Marketing” to find out who else shares views on that topic – equally, search whatever topic is of interest and relevance to you.

4. Have a voice.  

Regularly commenting on and sharing interesting and useful updates helps you keep in touch and be useful. Doing the same with second and third connections will help you engage and build new contacts in no time. When you’ve joined a discussion, share that with your LinkedIn contacts too.

5. Use the ‘People-you-may-know’ feature.

Click the ‘See more’ tab and seek introductions to relevant connections through your network. Be absolutely clear about why you would like to be introduced and what added value you bring by being part of their contact group.

6. Earn credibility by sharing your knowledge.

LinkedIn Answers is a good way of building credibility with new connections. Change the search box option from ‘People’ to ‘Answers’, enter keywords such as ecommerce and see if there are any questions posed which you feel you can answer. The person asking the question gets to vote on the best answer; if this is you, that’s also highlighted on your profile.

7. Make announcements through your status bar.

When you are going to an industry event, announce it on LinkedIn. Ask who else is going, arrange to meet up at the event and remember to add these new connections to your network for future reference.

8. Share content quickly using LinkedIn today.

Use LinkedIn Today to read the latest news relevant to your specific interests. This is a surefire way of sharing content from a rich variety of sources, which will position you as a more interesting connection to your network.

9. Personalise your LinkedIn address.  

Make the link to your profile more memorable by personalising it. Click on ‘Edit profile’, scroll down to public profile section and insert your name for a link which is now easier for people you meet to remember.

10. Research your industry.  

If you are looking for a career move, it’s a great idea to use LinkedIn to research organisations you have applied to and look at the skills and experience of the people that they recruit. Follow the company to receive company updates and news feeds and use your network to get introduced to connections who can give you a personal insight into what it’s like to work there.

Interest in Pinterest?

Author: blog.sironaconsulting.com

Traditional CRM vs Social CRM

Author: Luke Brynley-Jones @ Econsultancy

Over the past two years Our Social Times has hosted social CRM conferences in London, New York and Paris.

It’s a fast-growing industry with many specialist themes, but the first question the speakers always get asked is: “How does social CRM differ from traditional CRM?”

With social CRM events in Frankfurt, Brussels and Paris looming, we’ve set out to pre-empt the “traditional vs social” question by publishing our answer in advance in infographic form (below).

Inevitably, this is a simplistic representation of a complex issue, but it’s also a good starting point for organisations seeking to integrate social media into their customer and stakeholder management processes.

Within the four uses of social CRM we’ve highlighted, Marketing, Sales, Feedback and Service & Support, the shift in thinking and approach required to capitalise on recent developments in customer behaviour (and expectations) is marked.

That said, best practices are emerging. American Airlines has a highly developed social CRM strategy and is implementing it effectively both for marketing and customer service. I’ve also seen excellent case studies from VistaPrint, Peugeot, Everything Everywhere, Citibank and SNCF.

Examples like these are deepening our collective knowledge and encouraging more brands to shift from traditional to social CRM.

Facebook Trending Statistics 2012

Author: blog.sironaconsulting.com

This infographic demonstrates the latest statistics (2012) from everyones favourite social network.

 

Twitter Trending Statistics 2012

Author: blog.sironaconsulting.com

This infographic demonstrates the latest statistics (2012) of the microblogging site Twitter.

 

How LinkedIn Works

Author: blog.sironaconsulting.com

This infographic demonstrates how LinkedIn works.

 

Create Compelling Content!

This infographic demonstrates how to repurpose existing digital content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

 
Like this infographic? Get more content marketing tips from Copyblogger. Infographic by BlueGrass.

Demistifying the QR Code

Author: Simon Cantle @ HappySmile

40 Creative QR Codes (Part 4)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Dennis Ritchie. A smart idea that actually helps to introduce a person. RIP Dennis Ritchie, the man who helped greatly to shape the modern digital era. (Image Source: @jreyesgs)

dennis ritchie 40 Gorgeous QR Code Artworks That Rock

AXIA Agency. Seriously artistic and a bit sketchy as well, but it looks really nice! (Image Source: AXIA Studio Graphique)

axia agency 40 Gorgeous QR Code Artworks That Rock

Das Kann Weg! QR code is invading the street art category. (Image Source: alles banane)

das kann weg 40 Gorgeous QR Code Artworks That Rock

Cubismo Iluminado. Undoubtedly the codes carry rich amounts of data. (Image Source: QR Street Art)

cubismo illuminado 40 Gorgeous QR Code Artworks That Rock

Trinity. Truly genius. I strongly suggest that you read the entire post, and all I can say is it’s magical. (Image Source: QR-ART)

trinity 40 Gorgeous QR Code Artworks That Rock

Amy Goodman. For this portrait, a total of 2304 QR codes were used, and they link to 9 years of Democracy Now videos. A Masterpiece indeed. (Image Source: scott_bl8ke)

amy goodman 40 Gorgeous QR Code Artworks That Rock

2.5D. Not only can it serve as a code that stores information, QR codes can also easily become the kind of art that could be showcased in exhibitions. (Image Source: burtonwood + holmes)

2 5d 40 Gorgeous QR Code Artworks That Rock

Qkies. QR codes on cookies, how could you resist! Besides the creativity, both composition and execution for this photo are great. (Image Source: Markus Hensgen)

qkies 40 Gorgeous QR Code Artworks That Rock

Cupcakes. QR code is the new trend for the baking industry! And yeah, the codes work. (Image Source: caseorganic)

cupcakes 40 Gorgeous QR Code Artworks That Rock

GeekUp Cake. A birthday cake made for the GeekUp Leeds’ first birthday and yes, it’s really geeky. (Image Source: urbanwide)

geekup cake 40 Gorgeous QR Code Artworks That Rock

QR Pumpkin. I think the middle one is used to amuse people instead of scare them. (Image Source: mattedgar)

qr pumpkin 40 Gorgeous QR Code Artworks That Rock

Reflection

Kudos to all the magical designers that really taught us to think out of the box by making QR codes look creative yet still work! In this era, you could really never guess what could be the next genuine artform, but this showcase probably enlightened us to a fact: anything, physical or virtual, has the potential to become the art!

Spotted a creative QR code designanywhere or have you made one to show off your creativity? Don’t be shy to show it to us then, let’s have some scan-delicious fun!

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

40 Creative QR Codes (Part 3)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Qubism. Looks like a labyrinth, but no worries, your QR code reader could decode it. (Image Source: QR Arts)

qubism 40 Gorgeous QR Code Artworks That Rock

Chinese Seal. I must say that I love this one, not because it’s red, but because it’s great. (Image Source: Ocean Cohen)

chinese seal 40 Gorgeous QR Code Artworks That Rock

Hand-drawn. I bet that it would fail, but heck, it works! Man, this is simply unbelievable. (Image Source: Bnpositive)

hand drawn 40 Gorgeous QR Code Artworks That Rock

Floral. Considering the technical difficulty, this could only be done by a professional, and it’s artistic to say the least. (Image Source: Matt McDonnell)

floral 40 Gorgeous QR Code Artworks That Rock

Warner Brothers Japan. Warner Brothers in a new art form. Simplicity is everything. (Image Source: SET)

warner brothers japan 40 Gorgeous QR Code Artworks That Rock

Louis Vuitton. Strategically targeted to female customers. You’re smart, SET. (Image Source: SET)

louis vuitton 40 Gorgeous QR Code Artworks That Rock

Moet & Chandon. How about the drink splashes on the code? Talk about creativity! (Image Source: SET)

moet and chandon 40 Gorgeous QR Code Artworks That Rock

The Curiosity Project. This piece is really interesting. It’s actually an ambitious project in which you can scan the code daily to get a dose of inspiration. Like the idea! (Image Source: Lauren Manning Design)

the curiosity project 40 Gorgeous QR Code Artworks That Rock

Magic Hat. Never thought that the old school bottle cap could be revived in this way. Sleek. (Image Source: QR Arts)

magic hat 40 Gorgeous QR Code Artworks That Rock

Treasure Map. Still not sure about the destination? Scan it! (Image Source: @jreyesgs)

treasure map 40 Gorgeous QR Code Artworks That Rock

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.