Demistifying the QR Code

Author: Simon Cantle @ HappySmile

40 Creative QR Codes (Part 4)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Dennis Ritchie. A smart idea that actually helps to introduce a person. RIP Dennis Ritchie, the man who helped greatly to shape the modern digital era. (Image Source: @jreyesgs)

dennis ritchie 40 Gorgeous QR Code Artworks That Rock

AXIA Agency. Seriously artistic and a bit sketchy as well, but it looks really nice! (Image Source: AXIA Studio Graphique)

axia agency 40 Gorgeous QR Code Artworks That Rock

Das Kann Weg! QR code is invading the street art category. (Image Source: alles banane)

das kann weg 40 Gorgeous QR Code Artworks That Rock

Cubismo Iluminado. Undoubtedly the codes carry rich amounts of data. (Image Source: QR Street Art)

cubismo illuminado 40 Gorgeous QR Code Artworks That Rock

Trinity. Truly genius. I strongly suggest that you read the entire post, and all I can say is it’s magical. (Image Source: QR-ART)

trinity 40 Gorgeous QR Code Artworks That Rock

Amy Goodman. For this portrait, a total of 2304 QR codes were used, and they link to 9 years of Democracy Now videos. A Masterpiece indeed. (Image Source: scott_bl8ke)

amy goodman 40 Gorgeous QR Code Artworks That Rock

2.5D. Not only can it serve as a code that stores information, QR codes can also easily become the kind of art that could be showcased in exhibitions. (Image Source: burtonwood + holmes)

2 5d 40 Gorgeous QR Code Artworks That Rock

Qkies. QR codes on cookies, how could you resist! Besides the creativity, both composition and execution for this photo are great. (Image Source: Markus Hensgen)

qkies 40 Gorgeous QR Code Artworks That Rock

Cupcakes. QR code is the new trend for the baking industry! And yeah, the codes work. (Image Source: caseorganic)

cupcakes 40 Gorgeous QR Code Artworks That Rock

GeekUp Cake. A birthday cake made for the GeekUp Leeds’ first birthday and yes, it’s really geeky. (Image Source: urbanwide)

geekup cake 40 Gorgeous QR Code Artworks That Rock

QR Pumpkin. I think the middle one is used to amuse people instead of scare them. (Image Source: mattedgar)

qr pumpkin 40 Gorgeous QR Code Artworks That Rock

Reflection

Kudos to all the magical designers that really taught us to think out of the box by making QR codes look creative yet still work! In this era, you could really never guess what could be the next genuine artform, but this showcase probably enlightened us to a fact: anything, physical or virtual, has the potential to become the art!

Spotted a creative QR code designanywhere or have you made one to show off your creativity? Don’t be shy to show it to us then, let’s have some scan-delicious fun!

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

40 Creative QR Codes (Part 3)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Qubism. Looks like a labyrinth, but no worries, your QR code reader could decode it. (Image Source: QR Arts)

qubism 40 Gorgeous QR Code Artworks That Rock

Chinese Seal. I must say that I love this one, not because it’s red, but because it’s great. (Image Source: Ocean Cohen)

chinese seal 40 Gorgeous QR Code Artworks That Rock

Hand-drawn. I bet that it would fail, but heck, it works! Man, this is simply unbelievable. (Image Source: Bnpositive)

hand drawn 40 Gorgeous QR Code Artworks That Rock

Floral. Considering the technical difficulty, this could only be done by a professional, and it’s artistic to say the least. (Image Source: Matt McDonnell)

floral 40 Gorgeous QR Code Artworks That Rock

Warner Brothers Japan. Warner Brothers in a new art form. Simplicity is everything. (Image Source: SET)

warner brothers japan 40 Gorgeous QR Code Artworks That Rock

Louis Vuitton. Strategically targeted to female customers. You’re smart, SET. (Image Source: SET)

louis vuitton 40 Gorgeous QR Code Artworks That Rock

Moet & Chandon. How about the drink splashes on the code? Talk about creativity! (Image Source: SET)

moet and chandon 40 Gorgeous QR Code Artworks That Rock

The Curiosity Project. This piece is really interesting. It’s actually an ambitious project in which you can scan the code daily to get a dose of inspiration. Like the idea! (Image Source: Lauren Manning Design)

the curiosity project 40 Gorgeous QR Code Artworks That Rock

Magic Hat. Never thought that the old school bottle cap could be revived in this way. Sleek. (Image Source: QR Arts)

magic hat 40 Gorgeous QR Code Artworks That Rock

Treasure Map. Still not sure about the destination? Scan it! (Image Source: @jreyesgs)

treasure map 40 Gorgeous QR Code Artworks That Rock

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

40 Creative QR Codes (Part 2)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

Allied Pickfords. But the truck is blocking the code! No worries, still functioning at its best. (Image Source: SET)

allied pickfords 40 Gorgeous QR Code Artworks That Rock

Invaders. Space Invaders have never failed to invade any art form that has the potential to be geeky, and this invasion is helped by QRious déco. (Image Source: QRious déco)

invaders 40 Gorgeous QR Code Artworks That Rock

Auto Chrome. With this gorgeous design, it’s proven that overlapping dots work fine with the code. (Image Source: QRious déco)

auto chrome 40 Gorgeous QR Code Artworks That Rock

Elie Vazar. A truly unique one that attracted me to pick up the scanner, curious to try it out. (Image Source: QRious déco)

elie vazar 40 Gorgeous QR Code Artworks That Rock

IPA. Besides the cool visual, the designer must have put in so much extra effort and planning to carve out this fabulous piece. (Image Source: QR Arts)

ipa 40 Gorgeous QR Code Artworks That Rock

Corkbin. Quite standard but twisted some shapes and colors. It actually looks delicious! (Image Source: Paperlinks)

corkbin 40 Gorgeous QR Code Artworks That Rock

P.Diddy. At first glance,I thought “Wow, this could make a really good business card!” Qrezy is truly professional at QR code design. (Image Source: Qrezy)

p diddy 40 Gorgeous QR Code Artworks That Rock

Ginuwine. Looking at all these portraits, I think it’s time to order a QR code for myself too. (Image Source: Qrezy)

ginuwine 40 Gorgeous QR Code Artworks That Rock

Andrea Hamilton. Using your portrait is actually a good idea, as the human’s face, especially the eye, could attract a great deal of attention. (Image Source: Qrezy)

andrea hamilton 40 Gorgeous QR Code Artworks That Rock

The Fillmore. Fun, fun, fun, that’s what this design is about! (Image Source: Paperlinks)

the fillmore 40 Gorgeous QR Code Artworks That Rock

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

40 Creative QR Codes (Part 1)

Author: Alvarias Falcon @ Hongkiat

The QR Code (Quick Response Code) is as new kind of the barcode that carries information that can be scanned by a QR code reader. It also comes with a deadly boring design. But thanks to reader integration designers are now able to transform its meaningless look into visually appealing designs like the one you see here!

qr code artworks 40 Gorgeous QR Code Artworks That Rock
(Image Source: Qrezy)

Today, just about anyone can bring their boring QR code design up a notch. Here are just 40 thematic QR codes with creative, promising and beautiful designs! While some of them may look a world away from the usual black and white QR code, you will be surprised with the fact that they actually can be scanned for info. Most of the QR codes can actually work, but not every photography app or QR scanner application can detect them. However, you can still search and download multiple QR scanner apps from the app store to try them out. So what are we waiting for? On to the list!

Angry Birds. Can you get 3 stars for this stage? Very cool design, but floating blocks are only possible in the latest Angry Birds Space! (Image Source: Ads of the World)

angry birds 40 Gorgeous QR Code Artworks That Rock

JESS3. Just as how it introduces itself, JESS3′ QR code art is all about creativity. (Image Source: JESS3)

jess3 40 Gorgeous QR Code Artworks That Rock

Assorted. Inspiring and entertaining, their codes, like the ones below, just work! (Image Source: JESS3)

assorted 40 Gorgeous QR Code Artworks That Rock

Fluid Pumping. Love the fluid pumping illustration! Awesome improvements that spice up the QR code’s look, who says only black and white can get all the fun! (Image Source: JESS3)

fluid pumping 40 Gorgeous QR Code Artworks That Rock

Cartoonic. I perceive the QR code as something square always, but not any more after I witness these quirky designs – and they work! (Image Source: JESS3)

cartoonic 40 Gorgeous QR Code Artworks That Rock

Lego Bricks. It’s really encouraging to find this 3D QR code! A rarity in the QR code industry. (Image Source: JESS3)

lego bricks 40 Gorgeous QR Code Artworks That Rock

Facebook. Truly genius! (Image Source: JESS3)

facebook 40 Gorgeous QR Code Artworks That Rock

Fruit Ninja. And when I first view the design, I was thinking the way to slash them all in one hit! (Image Source: Qrezy)

fruit ninja 40 Gorgeous QR Code Artworks That Rock

Emily the Strange. When I reach this from a Japanese site, I knew that this cool design could work. (Image Source: SET)

emily the strange 40 Gorgeous QR Code Artworks That Rock

Read Part 1 of 40 Creative QR Codes on Fettes Management here.

Read Part 2 of 40 Creative QR Codes on Fettes Management here.

Read Part 3 of 40 Creative QR Codes on Fettes Management here.

Read Part 4 of 40 Creative QR Codes on Fettes Management here.

Are QR Codes loosing their appeal?

QR Codes seem to be everywhere but are they already doomed? Several marketing  blunders have given them a bad name but can they bounce back? Ross McGuinness @Metro asks the experts…

There is a website hosted by blogging service Tumblr called ‘Pictures of  people scanning QR Codes’.

Underneath its title, there are just three words on a white background: ‘No  posts yet’.

It’s a simple gag but it neatly illustrates the battle facing QR Codes and  how they can be perceived by the public.

Quick Response (QR) Codes have become ubiquitous, finding their way on to  billboards, posters and print media.

These patches of black and white were hailed as an immediate way of getting  information on your smartphone: simply scan the code using a QR Code reader app  and you would be directed to a website. It sounds easy and it is, when it works,  but there are so many bad examples of the codes being misused that many people  are starting to doubt their staying power.

There are websites filled with pictures of poorly placed QR Codes, ranging  from those on underground trains where there is no internet connection to codes  emblazoned on billboards that are just too far away to scan.

When used well, they can be an effective way of getting a message across or  helping consumers. Transport for London’s QR Codes for its bus countdown service  are regarded as a good example of how the technology should be used.

Argos has also introduced the codes to its catalogue to provide extra product  information.

Mobile expert Terence Eden is the co-creator of QRpedia, which puts QR Codes  in museums, galleries and zoos around the world.

They link exhibits to a Wikipedia page in the visitor’s own language on their  smartphone to help them learn more about what is in front of them.

‘It’s a smart and cheap way for museums to make their exhibits more  interactive,’ he told Metro.

‘They’re a great way to get mobile formatted content directly on to someone’s  phone. Sadly, too many people in marketing are abusing them.

‘I’ve seen movie posters which link to sites which don’t work on mobile  phones, a beer advert which was placed too high for anyone to scan and a QR Code  in a shop window which was obscured by a tailor’s dummy.

‘There have been some really inappropriate uses of QR, and that has led to  some commentators writing them off. But customers still seem to love them.’

Deaglan MacFarland, digital strategic planner at Spark44, the in-house  marketing agency for Jaguar, said: ‘QR Codes can have a positive impact if they  help people save time or kill time.’

He pointed out that a successful campaign last year by Tesco co-owned  supermarket Home plus in a South Korean underground station allowed shoppers to  scan QR Codes to choose the items they wanted delivered without going to the  store.

‘This works in Seoul because the subway platforms there have access to wi-fi  connections at platform level,’ he said. ‘Recent examples of QR in the Tube in  London or the New York City subway system are embarrassing because they’re  totally useless without an internet connection.

‘The problem now is that QR Codes are increasingly used by digital marketing  professionals as short cuts to innovation, but it is superficial innovation.

‘The worst examples are always when QR is deployed without thinking about  consumer insights. QR coding on scarves, gravestones, bed sheets and bill-boards  above motorways all reveal terrible ideas they fail to put consumers at the core  of digital marketing strategies. There needs to be courage to be innovative by  those charged with wielding marketing budgets.

‘Without courage, great QR campaigns will not happen.’

Yet he believes great QR campaigns may be coming too late.

‘QR Codes will suffer at the hands of natural selection,’ he said. ‘They will  soon be edged out by mobile visual search (MVS), tools such as Google Goggles  and Blippar.

‘MVS reads the physical environment not pre-programmed code. In other words,  you’ll be able to point your camera phone at your bar of chocolate and the phone  will know what brand of chocolate bar it is and will be able to link you to any  website the brand wants you to go to.

‘So, with the rise of more sophisticated, consumer friendly technology, QR  will become moribund.

‘The truth is that technology such as MVS will soon overtake QR Codes.’

Kat Hannaford, editor of tech website Gizmodo UK, agrees.

‘Augmented reality services from the likes of the British companies Blippar  and String are far better examples,’ she said.

‘The “trigger” is encoded in a picture, meaning companies don’t have to  insert an ugly QR code on their advertising.’